- Freedom Finance increases market share with the merger of Sensible Home Loans
- Further boosts Freedom Finance’s expertise in the second charge mortgage space
Freedom Finance, the leading loan platform, has grown its market share in the second charge mortgage lending space with the merger of Freedom Finance’s second charge department and Sensible Home Loans. The merger increases Freedom Finance’s market position and means Freedom is now one of the UK’s top second charge mortgage brokers.
The merger follows last months acquisition of Sensible Home Finance, the UK mortgage and loan broker. Sensible Home Loans was the second charge mortgage arm of Sensible Home Finance and will be rebranded as Freedom Finance going forward.
Freedom Finance’s second charge department will now operate from two sites, Manchester and Doncaster and will also increase its headcount via this merger, with an additional 15 people coming on-board from Sensible Home Loans. Andrew Fisher, MD of Freedom Mortgages and founder of Sensible Home Finance will run the second charge mortgage lending division across both sites as a single unit.
Andrew Fisher, Managing Director of Freedom Mortgages and Freedom Finance second charge mortgages department said:
“The merging of Freedom Finance and Sensible Home Loans is a key part of the story of our continued growth and development. This merger enables Freedom Finance to become one of the UK’s biggest brokers in the second charge mortgage lending market.
“This is an amazing time to be part of the Freedom Finance story as we expand our offering and reach. We have further developments coming down the track which we believe will have a significant impact on the loan market.”
Ryan Wagstaff, Operations Director of Freedom Mortgages and Freedom Finance second charge mortgages department said:
“Freedom Finance and Sensible Home Loans both have a great reputation in the second charge market and this is a great opportunity to increase both the volume of customers we service through Freedom Finance and the quality of relationships we have built with the lenders in this space.
“The merger brings together two companies which have a natural fit in order to deliver greater value for customers and realise opportunities which would not be available to either business on a stand-alone basis.
“By combining our respective skill sets in technology, products and services we can deliver a broad, yet advanced, high performance platform which can produce the significant growth the group is looking for in the coming years”.