Published by Wanda Rich
Posted on March 20, 2025
With more businesses focusing on workplace hygiene and customer experiences, folded tissues are becoming a staple in commercial spaces worldwide, states Fact.MR
According to a detailed study by a market research and competitive intelligence provider Fact.MR, the global folded tissue market is estimated at US$ 6,617.5 million in 2024 and is forecasted to expand at an impressive CAGR of 4.6% from 2024 to 2034.
The increased awareness concerning sanitation and cleanliness in the recent years has boosted an increase in the need for tissue products such as folded tissues. There is a growing awareness among the consumers now concerning personal hygiene which means more tissue and such products are used in routine activities.
Commercial end users such as hotels, restaurants, offices, and other spacious health care centers that emphasize on cleanliness have experienced an increase in the consumption of tissue products. With the growing development of these industries, their health and safety policies have become stringent thus resulting in an increase in the usage and demand for folded tissues. This increased concern for hygiene, together with the friction that comes with the requirement for quick and easy to dispose of items, has contributed to a remarkable increase in the folded tissue market in both consumer and commercial use.
Key Takeaways from Market Study:
“The increasing apprehension with regards to the usage of artificial chemicals, consumers are now opting for skincare products enriched with bioactive, plant-based components because of their perceived safety and advantages”, says a Fact.MR analyst.
Key Companies Profiled:
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Market Development:
In the market for folded tissues, players are embracing product innovation, sustainability and geographical expansion in order to stay relevant with changes in consumer preferences and trends. One of the visible, noticeable and reasonable irrefutable paradigm shift trend is embracing eco-friendlier sustainable practices basing this on how the customers are conscious of the environment. Companies are spending resources in production processes that make use of biodegradable, recycled and responsible raw materials as a way of combating climate change while attracting awareness driven consumers.
For Instance – on June 2024, Kimberly-Clark Corporation has strengthened its sustainability policies by introducing 100% recycled fiber products in its line. This has helped the company in its quest for minimizing its environmental footprint. It has also been seeking to gain a considerable Share in Asia, especially through the marketing of its premium tissue range, Kleenex.
Country-wise Insights:
The escalating incidence of skin disorders has sparked a growing demand for folded tissue products in the United States, with the market expected to reach a value of US$ 703.8 million in 2024. Growing at a CAGR of 4.8% from 2024 to 2034, the market is projected to reach US$ 1,120.5 million by 2034. Several factors contribute to this rising demand, including an increased focus on health and hygiene, which has led to widespread usage across various settings.
The food service industry, including restaurants, cafes, and catering services, is a major driver, as these establishments rely heavily on folded tissues and napkins for customer service and self-service applications. Additionally, the expanding use of folded tissues in personal care products, such as facial tissues and wipes, has further fueled market growth. The growing preference for convenient, cleaner, and more environmentally friendly products is reshaping the folded tissue market in the United States, driving sustained demand in the years ahead.
Category-wise Insights:
The rising popularity of antioxidants in skincare is driven by their protective, natural, and non-irritating properties, contributing to significant market growth. The antioxidant ingredient segment is valued at US$ 1,949 million in 2024 and is projected to grow at a CAGR of 7.0% from 2024 to 2034, reaching US$ 3,817 million by 2034. Simultaneously, the demand for V-Fold tissues is also increasing due to their ease of handling and hygienic benefits. The V-Fold style allows for quick, single-sheet dispensing without users touching the remaining tissues, making them ideal for public and commercial spaces such as restaurants and cafes, where hygiene is a top priority. Additionally, their versatility in application across different settings, from food service establishments to households, has further boosted their popularity. The compact size and efficient stacking of V-Fold tissues also make them highly convenient for businesses with storage constraints, adding to their growing demand in various industries.
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More Valuable Insights on Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the global folded tissue, presenting historical data for 2019 to 2023 and forecast statistics for 2024 to 2034.
The study reveals essential insights based on Fold (Folded Tissue with V-Fold, Folded Tissue with M-Fold, Folded Tissue with Z-Fold and Folded Tissue with C-Fold), Price Range (Economic, Premium and Ultra- Premium), Application (Facial Tissue, Wet Tissue, Wrapping Tissue, Toilet Paper, Pocket Tissue, Paper Towel and Others across major regions of the world (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & pacific, and the Middle East & Africa).
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