Published by mark itwired
Posted on September 20, 2021
5 min readLast updated: February 5, 2026
E-commerce is accelerating the growth of the postnatal health supplements market, driven by rising awareness and demand for organic, clean label products.
The global postnatal health supplements market is forecast to expand at 7% CAGR throughout the forecast period between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI).
According to the World Health Organization (WHO), more than 50,000 women in the U.S. experienced severe birth defects in 2015. Postnatal health supplements are becoming popular among the new mothers as they are becoming more awareness of birth defects and pregnancy related complications.
Increasing spending on healthcare and personal health will drive the market in forthcoming years.
A surge in demand is seen from cosmetic and personal care sector owing to collagen boosting properties of postnatal health supplements extracts and increasing customer preference towards organic and natural skincare products.
Postnatal health supplements are rich sources of vitamins and iodine along with protein and other trace minerals. Rising cases of mineral and vitamin deficiency in pregnant women has made postnatal health supplements extremely popular among lactating and pregnant women.
Customers are switching towards organic, nutritional rich, gluten-free, fat-free, Kosher and non-GMO food items. This transition has fueled the demand for clean label products. With increasing focus on value added purchasing, a steady market growth is in the cards.
“Research and development of post natal health supplements is a costly affair and requires modern manufacturing facilities for production. Fluctuation in regulatory policies and high cost of product development will hamper the market growth,” says the FMI analyst
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Key Takeaways
Competitive Landscape
According to the study by Future Market Insights, Industry leaders are strategizing to promote and advertise their products by spreading awareness among women and expand their customer database.
To maintain their market relevance and ensure consistent growth, companies rely on new product launches and providing value added services.
Some of the leading companies operating in the market are:
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More Insights on the Global Postnatal health supplements Market
Future Market Insights, in its new offering, provides an unbiased analysis of the postnatal health supplements market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the postnatal health supplements market with a detailed segmentation on the basis of
Ingredient
Form
Distribution Channel
Application
Region
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Key Questions Covered in the Report
The post Flourishing E-Commerce and Online Retail Business Accelerates the Sales Prospects in Postnatal Health Supplements Market: FMI first appeared on Market Research Blog.
The article discusses the growth of the postnatal health supplements market, driven by e-commerce and demand for organic products.
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