Floriculture market revenues are set to reach US$ 40 Bn by 2019
end, further progressing at a robust CAGR through 2029. Majorly contributed by
cut flowers, the market for floriculture will particularly thrive on the back
of booming popularity of edible flowers that has been observed over the recent
past.

Edible flowers such as
citrus blossoms, hibiscus, lavender, roses, and nasturtium are gaining
popularity among a select chunk of health conscious consumers. These flowers
are rich in Vitamin C and antioxidants, which helps in reducing cholesterol
levels, improves skin and hair health, and enhances heart functioning. Growing
acceptance of flowers as a healthy food ingredient creates new opportunities
for producers in the global floriculture market to expand their
businesses. 

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Marco Ravera, a
producer in Italy that cultivates aromatic plants, plans to expand its
floriculture business footprint by adding edible flowers to its product
portfolio. Currently, it has allocated around 15% of its organic farm for
production of edible flowers.

Key Takeaways – Global Floriculture Market
Study

• Europe is expected to
  retain its dominant position in the global floriculture market, attributed to
  increasing adoption of gardening activities in the region.
• Among product type,
  the cut flowers segment is considered a key contributor to growth of the global
  floriculture market, due to high consumption of fresh roses in decorations such
  as bouquets at events, vase arrangements, and as gifts on special occasions.
• The cut foliage
  segment is expected to witness a significant CAGR in the global floriculture
  market, owing to increasing use of mix bouquets in flower arrangements at
  events and festivals.

Leading players in the
global floriculture market would discover significant profits in trending
offerings such as dried and pressed flowers that are being increasingly used in
wedding arrangements, bouquets, and jewelry.

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Rising Environmental and Social
Responsibility to Shape Market Trends

Consumers demand sustainably
produced flowers, attributable to increasing consumer awareness regarding
environmental and social impact of production and trade of floriculture
products worldwide. Thus, all participants in the floriculture value chain aim adopt
sustainable agricultural practices such as integrating pest management and
conservation agriculture to reduce negative impact of their activities on the
environment.

Consumers in the market are
also willing to pay more for sustainably grown flowers. Thus, companies aim to
obtain certifications and are offering fair trade, FPP, and other certified
flowers to their consumers in order to improve their market position.

Floriculture Market: Competitive Landscape

Prominent players in the
global floriculture market are Tropiflora Ltd., Forest Produce Ltd., Selecta
Cut Flowers S.A.U., Native Floral Group, Tropical Foliage Plants, Inc., Oserian
Group, Esmeralda Farms, Marginpar BV, DOS GRINGOS, LLC, Flamingo Horticulture
Ltd., Danziger Group, Florensis Flower Seeds UK Ltd., Verbeek Export B.V.,
Florance Flora, Karuturi Global Ltd., and others.

Players in the floriculture
industry are focusing on Asia for production and sales of commercial
floriculture products, owing to significant rise in demand for low cost flowers
in this region. Companies are also entering various strategic partnerships with
domestic players to expand their market footprint.

 Florance Flora Company has developed various
partnerships and collaborations with leading floriculture companies with the
objective to introduce latest crops, technology, and crop varieties in the
market in India.

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