Finance
Ferrari to open new Luce EV model pre-orders in March after 'very positive' client feedback
Published by Global Banking & Finance Review®
Posted on February 10, 2026
2 min readLast updated: February 10, 2026
Home > Finance > Ferrari to open new Luce EV model pre-orders in March after 'very positive' client feedback
Quick Summary
Ferrari will open pre-orders for its Luce EV model in March after receiving positive client feedback. The official launch is scheduled for May 25 in Rome.
Ferrari to open new Luce EV model pre-orders in March after 'very positive' c...
Ferrari's Luce EV Model Launch
MILAN, Feb 10 (Reuters) - Ferrari has received very positive feedback form clients over its first fully-electric model, ahead of pre-orders scheduled to open next month, Chief Executive Benedetto Vigna said on Tuesday, presenting the company's full-year results.
Client Feedback and Pre-Order Details
The Italian luxury sportscar maker on Monday released teaser images of interior details of the 'Luce' car, whose name means 'light' in Italian.
Future Electric Vehicle Strategies
It was designed in collaboration with LoveFrom, a creative collective founded by designers Sir Jony Ive and Marc Newson.
The eagerly awaited new model will be officially presented on May 25 in Rome. Its technological architecture was unveiled in October last year.
Vigna said client feedback had been "very positive" during a presentation event of Luce's interiors to clients and press last week in San Francisco.
"We are very satisfied," he said on Tuesday during a post-earnings media conference. "To be clear, some people wanted to pay us the deposit immediately, but we said no, we just want to follow the process we had decided."
After manifestations of interests in March, Ferrari will start taking real orders for Luce at the end of May, just after the Rome premiere, he added.
Vigna declined to elaborate further on Ferrari's future EV strategies.
He reiterated its plan to have 20% fully-electric cars in its 2030 lineup, along with 40% internal combustion engine models and 40% hybrids.
(Reporting by Giulio Piovaccari, editing by Gavin Jones)
Key Takeaways
- •Ferrari's Luce EV pre-orders open in March.
- •Positive client feedback on Luce's design.
- •Official presentation set for May 25 in Rome.
- •Collaboration with designers Sir Jony Ive and Marc Newson.
- •Ferrari plans 20% fully-electric cars by 2030.
Frequently Asked Questions about Ferrari to open new Luce EV model pre-orders in March after 'very positive' client feedback
1What is a fully-electric vehicle?
A fully-electric vehicle is powered entirely by electricity, using batteries to store energy and electric motors for propulsion, eliminating the need for traditional internal combustion engines.
2What is a hybrid vehicle?
A hybrid vehicle combines an internal combustion engine with an electric motor, utilizing both power sources for improved fuel efficiency and reduced emissions.
3What is technological architecture?
Technological architecture refers to the structured framework and design of technology systems, including hardware, software, and network components, that supports the functionality of a product or service.
