Published by mark itwired
Posted on September 23, 2021
5 min readLast updated: February 2, 2026
The feminine hygiene products market is set to grow with government initiatives and lifestyle changes, reaching over US$ 27.6 Bn in 2021.
Government initiatives undertaken to spread awareness about women health and menstrual hygiene, besides brand consolidation strategies by leading producers and the adoption of modern lifestyles by women will push feminine hygiene products sales in the coming years.
According to the recent Future Market Insights (FMI) report, the global feminine hygiene products market value is estimated to surpass US$ 27.6 Bn in 2021, with a CAGR of 7.0% during the forecast period (2021-2031).
Around 49% of the global population is female and nearly 65% of them are aged between 15 and 65 years, thereby indicating a significant opportunity for manufacturers of feminine hygiene products.
Government organizations are focusing on women’s health and hygiene with the help of launch of various awareness programs and funding activities. These programs include detailed education about menstruation, puberty, and the advantages and health benefits of using hygiene products.
They are also providing sanitation kits to girls studying in government schools and colleges in rural areas, particularly in developing economies around the globe. For instance, in 2017, the Department of Education in KwaZulu-Natal (KZN) of South Africa set aside Rs 50 million to fund the distribution of sanitary towels and napkins to various schools in the region.
Additionally, rising female populations in countries such as India, Ghana, and Nigeria will create lucrative opportunities. Concerns regarding disposal, have resulted in the introduction of reusable menstrual cups. These cups are made from medical grade silicon or latex and cost between US$ 20 and US$ 50 per pack and can last for nearly five years. Such innovations will give tailwinds to growth registered in the market.
The impact of the ongoing COVID-19 pandemic on production of feminine products has been negligible despite short term disruptions of transportation and logistics.
For more insights into the market, request a sample of this report@ https://www.futuremarketinsights.com/reports/sample/rep-gb-13350
“The acceptance of new feminine products among the female population and government support to start-ups will create growth opportunities for manufacturers through the assessment period. Investments in online sales channels will remain key focus for companies in the coming decade,” says the FMI analyst.
Some of the leading manufacturers of the feminine hygiene products market are focusing on mergers and acquisitions for global expansion. Thus, enhancing their market presence. For example,
The key market players covered by FMI include Procter and Gamble, Johnson and Johnson, the Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sanofi S.A, Lil-lets UK Limited, Ontex, Unicharm Corporation, Diva International Inc., and Edgewell Personal Care.
Future Market Insights brings the comprehensive research report on forecasted revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2031. The global feminine hygiene product market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader. The study provides compelling insights on feminine hygiene products segment based on Product type (Sanitary Napkins, Tampons, Menstrual Cup, Panty liners, feminine hygiene wash), Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Department Stores, Retail Pharmacies, Online Purchase) across seven major regions.
| Attribute | Details |
| Forecast Period | 2021-2031 |
| Historical Data Available for | 2016-2020 |
| Market Analysis | USD Million for Value/ Units in Million for Volume |
| Key Countries Covered | US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, South Africa |
| Key Segments Covered | Product Type, Distribution Channel, and Region |
| Key Companies Profiled | Procter and GambleJohnson & JohnsonKimberly-Clark Corporation Svenska Cellulosa Aktiebolaget SCASanofi S.ALil-lets UK LimitedOntexUnicharm CorporationDiva International Inc.Edgewell Personal Care |
| Report Coverage | Market Forecast, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The post Feminine Hygiene Products Market Competitive Growth Strategies Based on Type, Applications, End-User, and Region first appeared on Market Research Blog.
The article discusses growth strategies in the feminine hygiene products market.
Government initiatives and modern lifestyle adoption are key drivers.
East Asia and South Asia are the most lucrative regions.
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