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    1. Home
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    3. >Exclusive-European publishers, tech firms urge EU to speed up fine on Google over search
    Finance

    Exclusive-European publishers, tech firms urge EU to speed up fine on Google over search

    Published by Global Banking & Finance Review®

    Posted on March 16, 2026

    3 min read

    Last updated: March 16, 2026

    Exclusive-European publishers, tech firms urge EU to speed up fine on Google over search - Finance news and analysis from Global Banking & Finance Review
    Tags:FinanceBankingMarketstechnologyRegulation

    Quick Summary

    European publishers, tech firms and startups urge EU to swiftly conclude its nearly two-year Digital Markets Act probe into Google’s alleged self‑preferencing in search and level a deterrent fine to protect European competitors.

    European Publishers and Tech Firms Urge Swift EU Fine on Google Search Practices

    EU Antitrust Probe and Industry Response

    By Foo Yun Chee

    Publishers and Tech Firms Call for Action

    BRUSSELS, March 16 (Reuters) - European publishers, tech firms and startups have urged EU antitrust regulators to wrap up a near two-year probe into Alphabet unit Google's alleged favouring of its own services in online searches and impose a fine on the tech giant.

    Letter to EU Leaders

    In a letter to EU leaders, seen by Reuters and previously unreported, the European Publishers Council whose members include Axel Springer, News Corp and Conde Nast, the European Magazine Media Association, the European Tech Alliance, EU Travel Tech and others called for the investigation to be finished next week.

    Regulatory Tensions and Background

    The push underscores tensions within the bloc over the complex balance of regulating Big Tech, with regular clashes between Washington and Brussels over rules curbing the dominance of U.S. companies in social media, online search and AI.

    Details of the EU Investigation

    Timeline and Legal Framework

    The investigation, launched by the European Commission on March 25, 2024 under the European Union Digital Markets Act (DMA), has been going on for nearly two years.

    EU regulators have said they aim to wrap up DMA cases within 12 months. The Commission announced charges last year.

    Industry Concerns and Statements

    "The European Commission's credibility is on the line and it is important that sustained pressure to dilute the DMA is not shown to have succeeded," the groups representing publishers, tech companies and startups said in a joint letter sent on Sunday to Commission President Ursula von der Leyen, EU antitrust chief Teresa Ribera and EU tech chief Henna Virkkunen.

    Impact on European Companies

    "Every passing day further erodes the profitability of European companies, hampering their ability to invest and grow, with many already facing financial distress or even bankruptcy under the weight of Alphabet's conduct."

    Reactions from the European Commission and Google

    Official Responses

    The European Commission did not immediately respond to email requests for comment. Google, which has made various proposals to mollify rivals and EU regulators since it was charged, did not immediately respond to requests for comment.

    Rival and Company Positions

    Its rivals say that the measures are insufficient. The company denies favouring its own services in online search.

    Demands for Enforcement and Penalties

    The groups - which include the Initiative for Neutral Search, Innovative Europe Foundation and the German Startup Association - urged the Commission, which acts as the EU competition watchdog, to adopt a formal non-compliance decision against Alphabet - including a cease-and-desist order - and impose a deterrent fine.

    (Reporting by Foo Yun Chee; Editing by Adam Jourdan and Emelia Sithole-Matarise)

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    Table of Contents

    • EU Antitrust Probe and Industry Response
    • Publishers and Tech Firms Call for Action
    • Letter to EU Leaders
    • Regulatory Tensions and Background
    • Details of the EU Investigation
    • Timeline and Legal Framework
    • Industry Concerns and Statements
    • Impact on European Companies
    • Reactions from the European Commission and Google
    • Official Responses

    Key Takeaways

    • •European media, tech and startup groups have sent a joint letter urging the Commission to wrap up its DMA investigation into Google by next week, citing increasing financial strain on rivals and EU credibility at stake.
    • •The investigation, launched March 25, 2024, under the DMA, was expected to conclude within 12 months — but is now approaching its second year, prompting pressure to enforce timely outcomes.
    • •Prior EU DMA enforcement has seen Apple fined €500 million and Meta €200 million in April 2025, illustrating the Commission’s willingness to penalize non‑compliance and setting precedent for Google’s case.

    Frequently Asked Questions about Exclusive-European publishers, tech firms urge EU to speed up fine on Google over search

    1Why are European publishers urging the EU to fine Google?

    Publishers argue that Google's alleged favouring of its own services in online searches is harming European businesses and want a swift resolution and fine from EU regulators.

    2What EU legislation is involved in the investigation of Google?

    The investigation is being conducted under the European Union's Digital Markets Act (DMA), which aims to regulate Big Tech companies operating in the EU.

    3How long has the EU's Google search investigation been running?

    The EU’s investigation into Google’s search practices has been ongoing for nearly two years since it was launched on March 25, 2024.

    4Who sent the letter urging faster EU action against Google?

    The letter was sent by groups including the European Publishers Council, European Magazine Media Association, European Tech Alliance, EU Travel Tech, Initiative for Neutral Search, and others.

    5What outcome do publishers and tech firms want from the European Commission?

    They want the Commission to issue a formal non-compliance decision, a cease-and-desist order, and a deterrent fine against Google.

    Rival and Company Positions
  • Demands for Enforcement and Penalties
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