Published by Jessica Weisman-Pitts
Posted on November 23, 2021
4 min readLast updated: January 28, 2026
Essential oils lead the phytogenic feed additives market, driven by demand for natural animal feed solutions. Regulatory challenges persist.
An ever-increasing prevalence of animal diseases coupled with a surging demand for meat has compelled animal growers to invest in higher quality feed additives. Phytogenic feed additives, also known as botanicals, are plant-based molecules. Phytogenic feed additives can be further classified into essential oils, tannins, saponins, and flavonoids. Phytogenic feed additive is sometimes included with animal supplement to improve feed quality and animal health. The unabated rise in demand for poultry, fish, and meat is anticipated to fuel the phytogenic feed additives market.
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Minimal Oversight Allows Companies to Flood Phytogenic Feed Additives Market With Duplicates
A dearth of robust patent laws, regulatory frameworks, and security mechanisms is poised to be the biggest restraint in the phytogenic feed additives market over the forecast period. A lack of regulation has resulted in a proliferation of duplicate phytogenic feed additives that do more harm than good. Manufacturers seeking to capture a large chunk of the phytogenic feed additives market offer inferior quality products in a race to outdo themselves and grab consumer attention.
COVID-19 Concerns Have Forced Animal Growers to Invest in Phytogenic Feed Additives
In 2006, the EU prohibited the use of antimicrobial substances as growth stimulants and laid down stringent guidelines on the usage of synthetic additives such as phytogenic feed. In addition, COVID-19 has made consumers wary about the meat they consume and its origin as the virus is hypothesized to be zoonotic in nature. Thus, consumers are looking for grass-fed, organically grown, GMO feed free animals. All these factors generate the need for natural options such as phytogenic feed additives. Major livestock producing nations such as Australia, Mexico, China, and the US hold limitless potential for key stakeholders in the phytogenic feed additives market.
Medicinal Properties of Essential Oils Explain Their Popularity in Phytogenic Feed Additives Market
In 2019, the essential oil segment had the greatest value share of the phytogenic feed additive market. Essential oils are reputed to have medicinal properties such as boosting gut health and immunity. As they are plant-based, they add an appealing flavour to phytogenic feed additives. The poultry and pork segment account for the largest market share in the phytogenic feed additives market. A shift in consumer preferences towards healthier meat along with greater trade in pork products is predicted to drive demand in the phytogenic feed additives market until 2025.
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Feed Producers Entering Into Agreements to Secure Competitive Position in Phytogenic Feed Additives Market
In October 2020, Cargill Incorporated entered into an agreement with BinSentry to make feed monitoring more efficient and safer for feed mills and animal producers. BinSentry’s solution accurately tracks feed inventory with LiDAR sensors every four hours and installs in less than ten minutes. According to Cargill’s MD of animal nutrition, the integration of the two platforms should aid feed mills, animal producers, and customers get the ideal feed additive for specific animal groupings. Other companies profiled in the report on the phytogenic feed additives market include Tolsa, S.A, Miavit GmbH, A/B Technologies International, Inc., Delacon Biotechnik GmbH, Dostofarm GmbH, Phytobiotics Futterzusatzstoffe GmbH, BIOMIN Holding GmbH, Kemin Industries Inc and Silvateam S.p.A. among others.
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The article discusses the dominance of essential oils in the phytogenic feed additives market and related market dynamics.
Essential oils are popular due to their medicinal properties, such as boosting gut health and immunity, and their natural appeal.
The market faces challenges from a lack of regulation, leading to a proliferation of duplicate products.
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