Envestnet (NYSE: ENV) today is unveiling several technology enhancements developed with the continued objective of empowering advisors and enterprises to deliver better financial outcomes through better intelligence. The new technology updates are being announced during the Envestnet Advisor Summit, which is currently underway at the Ernest N. Morial Convention Center in New Orleans. In these and other enhancements, Envestnet continues to build a more integrated approach for advisors to deliver financial wellness to their clients, across planning, budgeting, investing, credit and protection.
“These enhancements support our vision for an advisor-centric, integrated platform that strengthens the advisor’s ability to deliver high quality counsel and meaningfully engage with end clients,” said Lincoln Ross, Executive Vice President, Head of Product Management and Marketing, Envestnet. “Continuous innovation positions Envestnet well to deliver on a financial wellness network that connects software, services, data and people – bringing intelligence and confidence to financial decisions.”
Enhanced Technology to Support More Meaningful Client Engagement
One of Envestnet’s key pillars to helping advisors deliver financial wellness begins with planning —gaining a deep understanding of the end client and his/her current situation. Through Envestnet’s financial planning capabilities, Envestnet Logix, Envestnet is unveiling advanced functionality that will include:
Deeper integration capabilities including insurance-based products and processes
Tools to create custom layouts and presentations for financial plans
Enhanced views, presentations and tools that evaluate net worth, social security and more
Registered Investment Advisors (RIAs) leveraging the Tamarac platform will also see the addition of enhanced financial planning capabilities, which will enable both cash-flow and goals-based investing in a single client portal. As part of this effort, Envestnet | Tamarac will deliver new prospecting, onboarding and tasking capabilities to provide an end-to-end and streamlined client engagement experience. The planned enhancements will empower RIAs to offer a more digitized version of their online and mobile experience for Millennials and HENRYs (high earners, not rich yet), while also providing a more high-tech/high-touch approach for ultra-high-net-worth clients.
“To meet the unique needs and requirements of RIAs and their clients, we continue to evolve our offerings,” said Brandon Rembe, managing director at Envestnet, chief technology officer at Tamarac. “The new integrations with financial planning and enhanced digital features will empower RIAs to differentiate their firms and deliver value to their clients in a way that positions them for success.”
Envestnet also announced today a formal partnership with LifeLock®, an industry leading identity theft protection service. Under this partnership, Envestnet will offer the LifeLock services to advisors and their clients and make it available later in 2018 through its customer portals. This service enables advisors to solidify their role as a trusted partner in managing and helping protect their client’s finances.
Additionally, Envestnet is announcing current and planned updates to its client portal and digital advice program, a highly customizable digital investment solution that combines the simplicity of a robo-offering with a reputable infrastructure that automates financial planning and investment processes. The enhancements aim to harmonize data aggregation, personal financial management and financial planning to more effectively enable financial wellness.
Program highlights include:
A self-directed or advisor-assisted client planning and profiling tool
A financial wellness score application to help clients track their progress toward goals
An advisor communications tool
An upgraded client vault
A mobile phone application
A new React Design framework
Multifactor authentication for increased security
“We are continuously looking for ways to help advisors and institutions embrace digital solutions more effectively,” said Blake Wood, Senior Vice President of Product Development at Envestnet. “Through our new client portal and enhanced Logix planning tools, advisors are able to leverage interactive technology to personalize their approach to advice according to the needs of their clients.”
Expanded Data Aggregation Capabilities to Streamline Onboarding
Envestnet l Yodlee has further enhanced its robust data aggregation capabilities with an Asset Transfer Service that reduces friction for asset transfer by providing accurate account profile and holdings data with fewer NIGO (Not in Good Order) errors. Investors simply enter credentials and the solution automatically provides the detailed account profile information required for an asset transfer, facilitating a smooth transfer process. The Asset Transfer Service will be accessible through Envestnet’s technology systems as well as through Yodlee’s extensive API library.
Solution features include:
Account Verification – Verification of an investor’s account registration
Asset Verification – Verification of an investor’s eligibility of assets and support for full account transfer or transfer of individual holdings into a financial institution via APIs
Counterparty Information – Reduction of data errors with verified counterparty data
“Our technology has been designed and built to not only elevate the advisor-client relationship but also to support holistic advice through streamlined and secure data aggregation and data accuracy,” said Colby Payne, VP of Wealth Solutions at Envestnet | Yodlee