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    Home > Research Reports > Emergence of Franchisee Model Provides New Opportunities for Stakeholders in Used Vehicle Market, Says Fairfield Market Research
    Research Reports

    Emergence of Franchisee Model Provides New Opportunities for Stakeholders in Used Vehicle Market, Says Fairfield Market Research

    Published by Jessica Weisman-Pitts

    Posted on November 23, 2021

    4 min read

    Last updated: January 28, 2026

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    Quick Summary

    The franchise model is reshaping the used vehicle market, offering new opportunities for stakeholders amid challenges like expensive financing and competition.

    Franchise Model Opens New Doors in Used Vehicle Market

    Data from the International Organization of Motor Vehicle Manufacturers suggests that the automotive industry should record double-digit CAGR by the year 2028. Not all customers can afford new cars, meaning that a significant chunk of this growth is due to the used vehicle market. While the average holding time of vehicles has dropped in the last decade, the used vehicle market provides a diverse range of options for both first time buyers or repeat purchasers.

    For more insights into the Market, Get a Sample Copy of this Report: https://www.fairfieldmarketresearch.com/report/used-vehicle-market/request-sample

    Fear of Contracting COVID-19 Has Led to Shift From Public Transport to Private Mobility

    Ride sharing may be convenient for commuters but is a major concern for financers and used car dealers. If ride sharing continues to gain popularity, the number of owners during a car’s lifespan will be drastically reduced, posing challenges to growth in the used vehicle market. However, COVID-19 has provided an unexpected silver lining to the used vehicle market as the mandates for social distancing and the fear of contracting this deadly virus has compelled customers to invest in personal mobility.

    SUV’s More Profitable But Unlikely To Race Ahead of Budget Cars in Used Vehicle Market

    Entry-level offerings are expected to account for the maximum share in the used vehicle market, largely due to changing consumer preferences towards budget and fuel-efficient vehicles. With respect to supply, a larger inventory coupled with higher production leads to a streamlined supply chain for budget cars. Conversely, SUV’s have proven to be lucrative for carmakers as their residual value and distribution network is widespread, making it unwise to overlook this segment of the used vehicle market.

    Do You Have Any Query Or Specific Requirement? Request for Custom Research: https://www.fairfieldmarketresearch.com/report/used-vehicle-market/request-customization

    Highly Fragmented Used Vehicle Market Made More Cutthroat With Entry of Luxury Cars

    Automakers often prioritize new vehicles in their line-up at the expense of used vehicles. Only recently have they realised the folly of such a flawed competition strategy and taken corrective measures. Global carmakers now play a major role in used vehicle dealership outlets and conduct surveys to determine consumer purchase behaviour. The used vehicle market is characterised by cutthroat competition leading to a highly fragmented landscape. While the vast majority of companies are local and unorganized, it is quite likely that strategic partnerships will emerge in the near future. New product segments have been introduced by incumbents as well as entrants in the used vehicle market with even luxury carmakers such as Audi, BMW, and Mercedes-Benz entering the fray.

    A few companies profiled in this exhaustive report on the used vehicle market comprise True Car, Droom Technology Pvt Ltd, CarMax Inc, Penske Automotive Groups, Lithia Motors, Pendragon PLC, and Emil Frey Classics AG.

    Expensive Financing a Huge Challenge to Overcome in the Used Vehicles Market

    Pricing competition is a hallmark of companies operating in the used vehicle market and they are upping their investment through dealership expansions. Online sales of used vehicles have skyrocketed. Research suggests that financing is relatively expensive for used vehicles compared to new cars, potentially restricting growth in the used vehicle market. The used vehicle market is also benefiting from higher disposable incomes and relaxed import norms in multiple countries. In addition, the emergence of franchisees and car selling platforms such as Fair and Vroom work to the benefit of the overall used vehicle market.

    About Us

    Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.

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    Key Takeaways

    • •Franchise model offers new growth opportunities in the used vehicle market.
    • •COVID-19 has shifted consumer preference towards personal mobility.
    • •Budget cars dominate the used vehicle market, but SUVs remain profitable.
    • •Luxury carmakers are entering the used vehicle market.
    • •Expensive financing poses challenges for used vehicle market growth.

    Frequently Asked Questions about Emergence of Franchisee Model Provides New Opportunities for Stakeholders in Used Vehicle Market, Says Fairfield Market Research

    1What is the main topic?

    The article discusses the emergence of the franchise model in the used vehicle market and its impact on stakeholders.

    2How has COVID-19 affected the market?

    COVID-19 has increased demand for personal vehicles, benefiting the used vehicle market.

    3What challenges does the used vehicle market face?

    The market faces challenges such as expensive financing and competition from ride-sharing services.

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