London-based foreign exchange (FX) specialists Global Reach Group has appointed a leading UK sector spokesperson as its new Chief Economist.

Eimear Daly, a highly respected media commentator, takes on the newly created role joining from Standard Chartered Bank where she was its G10 FX Strategist.

She is a regular contributor on financial TV and has been ranked by Bloomberg as a Top 5 forecaster for G10 FX. FX Week has also previously named her as a market leader for month-ahead and quarterly forecasting accuracy.

Eimear is a graduate of University College Dublin where she completed a first class degree in Economics, Finance, Mathematics and Statistics.  She also recently completed a Masters in Economics at London School of Economics.

Commenting on the appointment, Global Reach Group’s CEO David Stevens said: “We’re delighted to welcome Eimear to this new role at Global Reach Group. She is an experienced and highly regarded professional with an established profile across key financial media channels.  Her appointment is another step forward in delivering our strategic objectives, adding tangible value to our clients by providing astute economic insight and guidance on issues affecting their businesses.

“We look forward to supporting Eimear as she continues to develop her role as a leading spokesperson within the foreign exchange sector.”

Eimear Daly said: “Global Reach Group is one of the most exciting and dynamic firms within the FX sector – I’m therefore very pleased to join its team. I’m looking forward to developing this new role, increasing our brand awareness and adding even greater value to our expanding client base.”