Published by Coherent Market Insights
Posted on September 27, 2021
4 min readLast updated: February 2, 2026
The dry shampoo market is set to grow with a double-digit CAGR by 2027, driven by consumer demand for convenient hair care solutions.
Dry shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as cornstarch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness.
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However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth. Furthermore, the rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear dry shampoos for color treated hair and dry shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.
Majority of dry shampoo ingredients consist of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate, which is restraining growth of the market, as these chemicals are absorbed into the scalp and can potentially harm human health if exposed for long time. For instance, magnesium silicate is associated with cancer and respiratory toxicity. Moreover, certain dry shampoos create dusty or whitish residue on the scalp, which is further negatively impact growth of the market.
On the basis of product type, paraben free dry shampoo accounted for the largest market share in 2016. This is majorly attributed to growing awareness regarding the harmful effects of paraben used in shampoos. Parabens are used as a preservative or as a fragrance ingredient in the dry shampoos and ethylparaben, butylparaben, methylparaben and propylparabren are some of the most commonly used parabens. Parabens are associated with skin irritation conditions such as rosacea and dermatitis, which in turn, is fuelling demand for paraben free dry shampoo worldwide.
Major players operating in the global dry shampoo market include Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L’Oreal SA, Coty Inc., Henkel AG & Co. KGaA, and Kao Corporation.
Market Dynamics
Steadily growing working population and convenient usage of dry shampoo are the major factors supporting the market growth. Product development such as organic and herbal grade of dry shampoo and packaging innovation including small travel size packs are some of the other factors aiding to the growth of global dry shampoo market.
Asia Pacific is projected to be the fastest growing region in the global dry shampoo market over the forecast period, owing to the continuously rising cosmetics and hair care industry in the region. Furthermore, substantial growth in the disposable income, rising living standard, fast paced life of consumer and various advancements such as anti-hair fall and anti-dandruff dry shampoos, are factors expected to confer a boost to the growth of dry shampoo market during the forecast period.
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The post Dry Shampoo Market Trends May Hit Record Value With Double-Digit Cagr By 2027 appeared first on Gatorledger.
The article discusses the growth trends and market dynamics of the dry shampoo industry, projecting significant growth by 2027.
Convenience, fast-paced lifestyles, and demand for paraben-free and organic products are key growth drivers.
Asia Pacific is projected to be the fastest-growing region due to rising disposable income and a booming hair care industry.
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