Finance
Domino's pizza UK posts 15% drop in annual profit
Published by Global Banking & Finance Review®
Posted on March 10, 2026
2 min readLast updated: March 10, 2026
Quick Summary
Domino’s Pizza Group in the UK and Ireland reported underlying pretax profit of £91.2 million for the year ending 28 December 2025, down 15% from £107.3 million a year earlier amid soft demand, cost pressures and sluggish sales.
Domino's UK bets on fried chicken to deliver growth beyond pizzas
Domino's UK Expansion and Market Performance
March 10 (Reuters) - Domino's Pizza in Britain is betting on its new fried chicken brand to drive growth beyond pizza, as the chain captured more than half the takeaway market in the UK for pies despite consumers cutting back on spending.
The company's shares rose more than 5% in early trading after it said strong Christmas trading momentum carried over into this year.
Chick ’N’ Dip Launch and Product Innovation
The company, which operates under the umbrella of U.S.-based Domino's Pizza in Britain and Ireland, rolled out its Chick ’N’ Dip range of products nationwide last month, making it available across all stores, online channels, apps and major delivery aggregators following a successful trial.
Healthier Pizza Options
It has also introduced healthier pizza options, including lower-calorie pies, plant-based options and lighter bases.
Market Share Growth
Domino's UK said its share of the pizza takeaway market rose 7.5 percentage points to 52.6%, citing data from Worldpanel by Numerator.
Financial Performance and Industry Challenges
Profit Decline and Market Pressures
NOT AT 'PEAK PIZZA' YET
Domino's UK said its annual underlying pretax profit fell 15% to 91.2 million pounds ($122.65 million) in 2025, the latest restaurant operator in the country to flag pressure from weaker consumer spending and higher employment costs.
The company faces fierce competition with fast-food giants like Greggs, known for their much-loved high-calorie sausage rolls and steak bakes as well as other chain pizzerias.
Analyst Insights
"We might not be at “peak pizza” but the company will certainly have to find a way to turn innovation into profit growth," Robinhood UK analyst Dan Lane said.
Lane added that Britain's Domino's will have to tread carefully with its new chicken brand, noting that Greggs has shown how difficult it is to preserve brand identity amid a flurry of new launches.
Outlook for 2026
The pizza chain, which saw multiple senior executives, including its CEO and finance chief, exit last year, said its underlying core profit for 2026 is on track to meet market expectations.
($1 = 0.7436 pounds)
(Reporting by Yamini Kalia in Bengaluru; Editing by Janane Venkatraman and Thomas Derpinghaus)
Key Takeaways
- •Underlying pretax profit fell 15% to £91.2 million for the year ended 28 December 2025, down from £107.3 million a year earlier
- •The decline reflects weaker consumer demand, higher labour and operational costs, and slower like‑for‑like growth compared to 2024 (theguardian.com)
- •Despite headwinds, the group continues investing in store openings, digital enhancements and growth initiatives, having recorded 54 new stores in 2024 and maintaining a strong balance sheet (ajbell.co.uk)
References
Frequently Asked Questions about Domino's Pizza UK posts 15% drop in annual profit
1What was Domino's Pizza UK's annual profit for 2023?
Domino's Pizza UK reported an underlying pretax profit of 91.2 million pounds for the year ended December 28, 2023.
2By what percentage did Domino's Pizza UK's profit drop?
Domino's Pizza UK's annual profit dropped by 15% compared to the previous year.
3What factors contributed to Domino's Pizza UK's decline in profit?
The decline was due to muted demand, weak sales, and rising costs during the year.
4How does Domino's Pizza UK's 2023 profit compare to the previous year?
The 2023 profit was 91.2 million pounds, down from 107.3 million pounds in the previous year.
