Posted By Jessica Weisman-Pitts
Posted on March 7, 2025

According to a new industry report compiled by Fact.MR, a market research and competitive intelligence provider, valuation of the global direct general insurance carrier market is estimated at US$ 3,128.3 billion in 2024. The market has been forecasted to expand at a notable CAGR of 10.2% and touch a valuation of US$ 8,249.51 billion by the end of 2034.
Continuous technical developments, including big data analytics, machine learning, and artificial intelligence (AI) are having a favourable impact on direct general insurance carriers. These techniques are used by insurers to analyse vast amounts of data and create personalized insurance plans that cater to the needs of each customer.
Aside from this, enhanced risk assessment skills enable more accurate pricing, and automated claims processing reduces delays and improves customer satisfaction. These technological advancements are increasing consumer trust in these channels and driving market growth by providing a smooth and customized experience.
Due to the presence of several prominent companies and the high rate of adoption of online platforms by tech-savvy consumers, North America is estimated to hold a substantial proportion of the global market share. Western Europe is projected to provide lucrative opportunities for market players due to the increasing demand for usage-based insurance models.
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Key Takeaways from Market Study:
- The worldwide market for direct general insurance carriers is projected to reach a value of US$ 8,249.51 billion by 2034.
- Valuation of the market in the North American region is estimated to reach 1,260.01 billion in 2024.
- East Asia is approximated to register a revenue of US$ 503.45 billion in 2024.
- The United States is analyzed to generate a turnover of US$ 3,066.23 billion by 2034-end.
- The market in China is forecasted to increase at a notable CAGR of 11.1% from 2024 to 2034.
- The market in South Korea is evaluated to account for revenue of US$ 137.27 billion in 2024.
- By product and service, the private passenger auto segment is analyzed to reach US$ 3,668.5 billion by 2034-end.
“Prominent direct general insurance carriers are utilizing data-driven insights to offer more personalized premiums to meet customer needs and increase satisfaction and enhance retention,” says a Fact.MR analyst
Private Passenger Auto Segment Holding Sizable Percentage Market Share
Auto insurance is becoming more necessary as the number of private vehicle owners worldwide keeps growing. Several countries, such as the United States, South Korea, and others, have made auto insurance mandatory. The rise of this segment is also driven by the increasing number of cars on the road and the shifting of people in metropolitan areas. As more consumers resort to digital insurance platforms, the ease of obtaining auto insurance online is driving the market expansion.
The segment is expanding due to the increasing need for coverage against theft, damage, and accidents as well as the growing popularity of telematics-based insurance models (such as usage-based or pay-as-you-go policies).
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More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the direct general insurance carrier market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.
The study divulges essential insights into the market based on product & service (private passenger auto, homeowners multiple perils, workers' compensation, commercial multiple perils, commercial auto) and major market (personal, commercial, other insurance carriers), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).
Key Companies Profiled:
Allianz SE; American International Group Inc.; State Farm General Insurance Company; AXA SA; Berkshire Hathaway Inc.; The Hartford Financial Services Group, Inc.; Chubb Limited; Liberty Mutual Insurance Company; Travelers Companies, Inc.; Nationwide Mutual Insurance Company.
Industry News:
In November 2024, the algorithmic underwriting company iCover, an insurtech company, introduced iCover Direct, a marketplace for health, wellness, and life insurance. Community insurers have a unique potential to sell products directly to customers.
In October 2023, the Insurance Regulatory and Development Authority of India (IRDAI) granted BimaKavach a direct insurance broking license, enabling the company to aggressively promote its customized line of insurance products for companies throughout India.
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