Published by mark itwired
Posted on September 28, 2021
6 min readLast updated: February 1, 2026
Digital air fryers will account for over 26% of sales by 2031, driven by health trends and smart technology. The market is projected to reach US$ 1,861.4 Mn.
According to Future Market Insights (FMI), the market for air fryers is expected to reach US$ 1,861.4 Mn by the end of 2031, rising at a CAGR of over 7% between 2021 and 2031. Rising health & fitness concerns among consumers will remain a driving influence. Offerings with multi-functional cooking features will reflect higher demand.
Advancements in product features, and growing consumer interest towards technology-led products have changed the small appliances industry. Consequently, manufacturers have introduced air fryers with traditional oven functionalities. This enables benefits of accessibility, saves kitchen space, and offers a larger cooking capacities.
The rapid rise of the e-commerce industry, higher consumer incomes, and advances in intelligent cooking technologies are spurring market growth. Adoption of air fryers in residential and commercial sectors is also a contributory factor driving market growth.
Hectic lifestyles and the resultant demand for healthy diets has influenced cooking appliance manufacturers. As a result, modern air fryers are designed to reduce cooking time without compromising on nutrition. Also, air fryer market participants have invested heavily in research and development activities to improve flexibility in cooking operations.
Increasing consumer inclination towards energy efficiency and eco-friendly product features is expected to generate growth opportunities. Stringent safety standards drafted by environment regulatory bodies such as the EPA (Environmental Protection Agency) have given rise to ENERGY STAR specifications to reduce GHG (Greenhouse gas) emissions, which will positively influence developments in the long-term.
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During the COVID-19 outbreak, air fryer manufacturing companies have been severely impacted owing to disrupted supply chains in terms of raw materials and components. Lockdown restrictions led to short-term halt in production, while sales are bouncing back in 2021. Air fryers are emerging as essential equipment in kitchens with the increasing focus on a healthy lifestyles.
The outbreak has also resulted in substantial growth of categories including cleaning and hygiene products. The growth of the e-commerce sector is also a positive influence as companies focus on expanding their distribution networks to online channels to cater to surging consumer demand. However, brick and mortar retail stores suffered through the Covid-19 lockdown period. The change in buying patterns bolstered sales through e-commerce platforms, which will continue in the long-term.
“Rising incorporation of smart technologies in domestic electronic appliances is expected to remain a prevailing trait during the forecast period. Digital air fryers are increasingly recognised standard equipment in modern kitchens. This is attributed to the features like convenient access with remote operation features,” says an FMI analyst.
Device Type
Wattage
End Use
Price Range
Sales Channel
Region
The report highlights some prominent players in the global air fryer market, which include Koninklijke Philips N.V, Newell Brands, Inc., Stanley Black & Decker, Inc., Breville Group Limited ,Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation, Meyer Manufacturing Company Limited, GoWISE USA (Ming’s Mark Inc.), among others. Market players are primarily focused on marketing campaigns to promote their products and create brand awareness among consumers, with social media campaigns gaining notable traction.
Product launches will remain a key strategy adopted by market players to gain competitive advantage. Leaders in the air fryer market are introducing products which fulfil the needs of customers.
Future Market Insights, in its new proposing, provides an unbiased analysis of the global air fryer market, presenting demand data (2016-2020) and forecast analysis for 2021-2031. The study divulges compelling insights on the air fryer market based on the device type (manual, and digital), wattage (below 1200 watt, 1200-1500 watt, 1500-1800 watt, 1800-2200 watt, and 2200 & above), end-use (commercial, and residential), price range (below US$ 25, US$ 25-US$ 100, US$ 100-200, US$ 200-US$ 300, US$ 300 & above), and sales channel (direct sales, supermarket/hypermarket, departmental stores, specialty stores, online retailers, and other sales channel) across seven major regions.
Expert analysis, in-depth insights, and strategic recommendations – the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.
The post Digital Models to Account for More than 26% of Air Fryer Market Sales: FMI Study first appeared on Market Research Blog.
The article discusses the growth of the air fryer market, particularly the rise of digital models.
The market is projected to reach US$ 1,861.4 Mn by 2031, with digital models capturing a significant share.
Health trends, smart technology, and e-commerce growth are key drivers of the air fryer market.
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