Published by IMARC Services Private Limited
Posted on October 6, 2021
4 min readLast updated: January 30, 2026
The digital marketing software market is set to grow significantly from 2021 to 2026, driven by increased digital adoption and COVID-19 impacts.
The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, the market is expected to exhibit strong growth during 2021-2026, according to the latest report by IMARC Group.
Digital marketing refers to the integration of numerous internet-based platforms and electronic media for promoting several brands, goods, and services. It uses instant messaging (IM), social media platforms, websites, and mobile applications to enhance consumer engagement. Digital marketing is usually conducted through a software that generates reports and analytics, creates landing pages, and performs other promotional activities. The software also helps in reaching the targeted audiences and building brand loyalty.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends
Rapid digitization across several industry verticals, along with the growing focus of several organizations on expanding their consumer reach, is bolstering the demand for digital marketing software. Additionally, increasing adoption of numerous digital marketing strategies by companies for analyzing consumer behavior and preferences is also driving the market growth. The rising proliferation of digital marketing software among small and medium enterprises (SMEs) based on its cost-efficiency and ability to reach mass audiences is further propelling the global market. In the recent times, the sudden outbreak of the COVID-19 pandemic has led to the growing consumer inclination towards e-commerce platforms and internet-based entertainment services. As a result, several brands are adopting numerous digital marketing strategies for online promotion of their goods and services along with predicting the consumer behavior.
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The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and geography.
Breakup by Solution:
Breakup by Service:
Breakup by Deployment Type:
Breakup by Organization Size:
Breakup by End Use:
Breakup by Geography:
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
Key highlights of the report:
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The article discusses the growth trends and future scope of the digital marketing software market from 2021 to 2026.
Rapid digitization, increased focus on consumer reach, and COVID-19 impacts are driving market growth.
Key players include Adobe, IBM, Microsoft, Oracle, and Salesforce.
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