Digital freight forwarding is transforming Africa's logistics with new services and collaborations, enhancing transparency and connectivity.
Digital freight forwarding has been advancing enormously with the launch of new services and collaboration. In the African region, these trends have been making waves in the industry, and the disruption is on the way. New services to connect various regions have been launched to utilize the road freight capabilities optimally and connect shippers with carriers through digital platform. Moreover, these platforms offer transparency throughout the supply chain by tracking freights in real time. An innovative platform for efficient air freight business has been launched for freight forwarders and transport companies. In addition to offering new services, collaboration is another strategy adopted in the industry. Through collaborative approach, companies have been utilizing each other’s area of expertise to build a better service.
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Freight forwarders have been collaborating with and investing in tech companies to build a platform that would add value to the trucking industry across the African content. These strategies aim to achieve growth in the African region by connecting the African countries to countries from different regions such as Middle East and Europe. According to the report published by Allied Market Research, the global digital freight forwarding market is estimated to grow significantly over the next few years. Following are some of the trends taking place across the Africa.
Offering new services that would connect different regions is one of the major strategies adopted by market players to raise their stakes in the market and expand their market presence. Saloodo! launched a new service named BeduConnect to expand its services with a new road freight connection between the Gulf Cooperation Council (GCC) countries and North Africa. Owing to increase in capacities in air and ocean freight, the company offered the new service with road freight.
Commenting on the launch of new service, Tobias Maier, the CEO of Saloodo! Middle East and Africa, highlighted that the road freight is cheaper than air freight and faster than ocean freight. Its digital freight forwarding platform BeduConnect would help shippers in identifying trusted carriers, manage their fleets, and maximize their capacities. BeduConnect would offer the suitable transport price on the basis of market data. Moreover, real-time status of shipment would be shown, supply chain has been digitized, and transport documents can be accessed through the web. The launch of such digital platforms would help shippers in determining the best option for shipping and track the progress throughout the transport.
The trend of new service launches continues with market players introducing their new digital solutions. Aero Africa launched its digital airfreight rate platform to fulfill the needs of freight forwarding industry in the Africa. Its airfreight gateway and consolidation portal has been launched for transport companies and freight forwarders. It provides air freight wholesale rates, bookings from major hubs, and consolidation schedules.
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Jade Da Costa, the CCO of Aero Africa, outlined that the platform combines its expertise in air freight with technological capabilities to create innovative ways for conducting air freight business. It will help the company in digitizing the air cargo logistics and offer transparency in air freight import business. This platform has been tailor-made to cater to needs of the logistics market in Africa by considering all the small details of the air freight procurement. Moreover, it offers an excellent consolidation management model at each gateway and African destination. These digitalized platforms would offer efficiency and bring revolution to the African continent.
Along with the trend of launching new services, collaboration is another strategy adopted by market players to combine capabilities of both parties involved and create a better service. With an aim to disrupt the digital freight forwarding industry in Egypt, ExxonMobil collaborated with Trella for development and deployment of innovative solutions and achieve growth through technology. ExxonMobil invested and collaborated with Trella to add value to the freight forwarding industry through improved productivity and efficiency for trucking, surge in opportunity for truck drivers, and empower drivers and fleets. Trella is a technology-based platform that connects shippers with carriers. Through an innovative digital platform, both companies aim to support drivers all over Egypt and provide access to trusted and quality jobs.
The article discusses the impact of digital freight forwarding services and collaborations in Africa.
New digital platforms like BeduConnect and Aero Africa's airfreight rate platform are being introduced.
Collaborations help companies leverage each other's expertise to enhance service offerings in the freight industry.
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