SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Digital Advertising Services Category – Procurement Market Intelligence Report.
Globally, the digital advertising services platform is gradually taking over the traditional advertising platform because of the formers broad spectrum of capabilities. This category adoption rate is further being supplemented by the widening access to the internet, smartphones, and minimal mobile data prices. These factors are resulting in an impressive spend momentum for the digital advertising services market during the forecast period. Request a Free Sample of this digital advertising services market intelligence report here!
Buyers from the travel industry in the US are increasing their investment in video advertising segment of the digital advertising services market to get an edge above the competitors. It is estimated that this category will witness an investment of nearly $12bn from the travel industry alone in the coming years. South America is witnessing growing popularity of smartphones which is compelling buyers to increase spend on mobile video campaigns and e-mail marketing services to reach a larger customer base. In APAC, nearly 40% of the enterprises are now collaborating with digital advertising agencies to optimize their digital spend and increase their potential customer base.
Insights offered in this digital advertising services market intelligence report include supply market forecasts, pricing strategies, category management, and strategic sourcing insights. The category spend segmentation done in this market intelligence report will guide the investors in identifying the best investment areas as well as help them in identifying cost-saving opportunities in the market. Get free customization of this digital advertising services sourcing and procurement report to get information tailored to your every requirement.
The viability of a digital advertising agency must be determined by their hard-selling skills. Such skills will aid buyers to appeal to a larger consumer base within a shorter period, says SpendEdge procurement expert Sumit Yadav.
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This digital advertising market intelligence report has estimated the following cost drivers to influence the category growth in the coming years:
- Freelancers will observe faster growth in their market share than agencies
- Increase in labor and compliance costs will remain key risks for agencies
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SpendEdge is now offering limited-time discounts on report purchases. Buy two reports and get the third one for free.
SpendEdges procurement market intelligence reports for the marketing category provide detailed supply market forecasts, strategic sourcing insights and cost drivers that influence category pricing strategies. Such information will help procurement managers as well as the suppliers to determine the total cost of ownership and change their procurement strategies accordingly. Additionally, SpendEdges reports provide category management insights and information on the procurement best practices for the category.
Report scope snapshot: Digital advertising services
Category pricing insights
- Pricing outlook
- Total cost of ownership analysis
- Supplier cost structure
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- Supplier-side levers
- Buyer-side levers
- Quantifying cost savings by negotiation strategies
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- Competitiveness index for suppliers
- Buyer power
- Supplier power score
- To view the table of contents of this market intelligence report, Download a FREE sample
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