Published by Wanda Rich
Posted on March 20, 2025
Growing Adoption of Plant-based and Organic Dietary Supplements among Consumers Contributing to Market Growth: Fact.MR Report
According to an updated industry report compiled by Fact.MR, a market research and competitive intelligence provider, valuation of the global dietary supplement market is estimated to touch US$ 190.12 billion in 2024 and increase at 8% CAGR between 2024 to 2034.
The growing number of consumers purchasing clean-label and sustainable products that are plant-based, organic, and natural is driving the dietary supplement market growth. There is a rising demand for increased transparency in the sourcing of ingredients combined with a desire to have a smaller environmental impact. Along with the broader trend towards sustainable and health-promoting lifestyle choices, more consumers now perceive plant-based and natural supplements as superior and healthier alternatives to synthetic ones.
North America is holding a leading position due to the growing popularity of dietary supplements among consumers leading busy lives. The market in the region is expanding at a notable rate due to the existence of several prominent supplement companies as well as a solid retail infrastructure, including online platforms.
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Key Takeaways from Market Study:
“Leading dietary supplement companies are expanding the range of products they offer to address several health needs, such as immunity, sports nutrition, beauty supplements, and more,” says a Fact.MR Report
High Preference for Prescribed Dietary Supplements than OTC
Demand for prescribed dietary supplements is high in comparison with OTC products due to their formulation to meet specific health needs and are widely suggested by several physicians. Customers feel more confident in the efficacy of prescribed supplements because they are generally recommended by medical professionals to meet particular deficits or health problems.
Prescribed supplements are typically manufactured with concentrated ingredients or larger dosages than those found in over-the-counter products. As a result, prescribed supplements are increasingly preferred compared to over-the-counter options by clients looking for specialized health treatments or treating chronic illnesses.
Dietary Supplement Industry News:
Key players in the dietary supplement market are expanding their product offerings to cater to diverse health needs such as immunity, sports nutrition, and cosmetic wellness. To reach a broader audience and maintain their market presence, these companies are focusing on innovation and science-backed formulations, including customized supplements and new formats like gummies, powders, and liquids. By differentiating themselves from competitors, brands aim to attract more consumers seeking effective and convenient health solutions.
Several notable launches have taken place in 2024, highlighting this trend. In June, Steadfast Nutrition introduced three new supplements—Whey Protein, LIV Raw, and a vegetarian multivitamin mega pack with 180 tablets—targeting athletes and health-conscious individuals in India. In February, Herbalife unveiled the GLP-1 Nutrition Companion, a range of food and supplement product combos designed to support individuals on GLP-1 and other weight-loss drugs, now available in the U.S. and Puerto Rico. In July, personalized nutrition company Zoe introduced a whole food “supplement” made from nuts, seeds, and functional mushrooms, designed to enhance gut health when sprinkled over meals.
Leading Players Driving Innovation in the Dietary Supplement Market:
Key industry participants like Amway Corp.; Glanbia Plc.; Abbott Nutrition; Bayer AG; Pfizer Inc.; ADM; Nu Skin Enterprises Inc.; GlaxoSmithKline Plc.; Bionova; Ayanda; Arkopharma; Herbalife International of America Inc.; Nature’s Sunshine Products Inc.; Steadfast Nutrition; Herbalife Nutrition Ltd.; Zoe Limited etc. are driving the dietary supplement industry.
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More Valuable Insightson Offer
Fact.MR, in its new offering, presents an unbiased analysis of the dietary supplement market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.
The study divulges essential insights into the market based on type (OTC, prescribed), ingredient (vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, omega fatty acids), form (tablets, capsules, supplements, powders, gummies, liquids), application (energy & weight management, general health, bone & joint, gastrointestinal, immunity, cardiac, diabetes, anti-cancer, lungs detox/cleanse, skin/hair/nails, sexual health, brain/mental, insomnia, menopause, anti-aging, prenatal), end user (adults, geriatric, pregnant women, children, infants), and distribution channel (offline [hypermarkets/supermarkets, pharmacies, specialty stores, practitioners], online), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).
Check out More Related Studies Published by Fact.MR Research:
General well-being dietary supplement market size is estimated to reach US$ 49,782.2 million in 2024. Over the forecast period, demand is projected to expand at a 5.1% CAGR. By 2034, the global market is set to attain a valuation of US$ 82,178.2 million.
Nutraceutical Supplement market is expanding from an estimated $87.41 billion in 2024 to a colossal $201.75 billion by 2033, fueled by a CAGR of 5.9%.
Natural health supplement market is estimated at US$ 58.27 billion in 2024 and is projected to reach a size of US$ 121.76 billion by 2034.
Protein supplements market is US$ 22.3 billion in 2023. Global demand for protein supplements is expected to reach a market valuation of US$ 41.1 billion by 2033, increasing at a CAGR of 6.3% over the next ten years.
Liquid dietary supplement sales in North America are estimated at US$ 17.35 billion for 2024 and are projected to increase at a high-value CAGR of 11.1% to reach US$ 49.71 billion by the end of 2034.
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