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Diamond Wireless, a premium retailer for Verizon Wireless, announced the launch of a marketing initiative with truDigital Signage media partner. The strategy involves deploying digital signage solutions in Diamond Wireless retail stores to support its marketing efforts and strengthen customer experience through convenient and current information. Diamond Wireless plans to use digital signage to display video and multimedia content specifically developed to provide valuable information to customers. Content displayed on monitors will feature products, consumer-relevant topics, advertising and event information. Diamond Wireless chose Utah-based truDigital Signage because of its digital signage expertise and national footprint. truDigital helps businesses transition to technology-based communication solutions with turn key packages.

A common challenge that all retailers face is making sure that printed signage is current and displayed consistently throughout their retail locations. They found it almost impossible to keep the individual stores promotions current and effective, leading them to find a better solution. Some of the hurdles they faced were tight timelines, expedited shipping costs and time spent making sure promotions were displayed accurately and timely. Digital signage has helped Diamond Wireless overcome these hurdles by making their marketing campaigns faster and more effective while reducing time and cost. Marketing Director, Chad Cannon commented on his experience by saying, "This is easy to use software with great & speedy customer service. Also the software team updates the platform with great new features all the time."

For retail locations, digital signage can lead to tremendous sales lift because targeted content keeps customers engaged while creating a call to action. Content is customized based on customer demographics and other factors. With the truDigital platform, the transition is effortless because of the company's turnkey package and ease of use. Set up and signup for the service is simple, and digital players are plug and play ready.

"Digital signage is outpacing traditional displays (banners, posters, table tents, etc.). There are always cost-efficient ways to deliver useful information to captive audiences in any retail environment. We offer a free-trial period because we are confident that clients will realize that digital signage should be integrated in their marketing initiatives," said Larry Caldwell, Vice President of Business Development.

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