Deodorant Wipes Market to Reach US$ 71 Million by 2032, Driven by E-commerce and Personal Care Products Growth

The global Deodorant Wipe market is projected to grow at a 2.1% value CAGR, reaching US$ 71 Million, following an assessment period ranging from 2022-2032. As per a newly published report on this industry by Fact.MR, a valuation of US$ 57.2 million has been anticipated during FY 2022.

From 2017-2021, demand for Deodorant Wipes flourished at a growth rate of 4.8%, concluding at US$ 57 Million. The deodorant wipes market is facing stagnancy due to hampered supply chain and retail operations owing to the complete lockdown announced by governments of affected countries. In the long run, however, the global deodorant wipes market is poised to gain traction.

With sales in the personal wipes market continuing to climb, wipes manufacturers are viewing this as a high potential area to diversify. Deodorant wipes are one such variant. For instance, in March 2021 online sales of personal care products such as disinfecting wipes, and toilet tissues have increased more than 2X due to the COVID-19 pandemic. The trend is expected to continue in the future years which will create substantial opportunities in the global deodorant wipes market.

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Key Takeaways from the Market Study

• Global deodorant wipes market is expected to grow at a value CAGR of 2% and it is anticipated to expand by 1.2X from 2020 through 2032.In the product type segment, wet wipes will hold the maximum share in terms of value and are projected to be valued at US$ 284.9 million by the end of the forecast period (2022 – 2032).
• Deodorant wipes with citrus fragrance are expected to grow at a value CAGR of 1.8% and are expected to lose 55 BPS from their market share by the end of the forecast period.Deodorant wipes effective on skin dryness are expected to account for the majority share in terms of value and are projected to create an absolute $ opportunity of more than US$ 17.2 million during the forecast period.
• In the distribution channel segment, e-commerce & convenience stores are projected to grow at a value CAGR of 2.7% & 1.8% respectively, and will collectively create an absolute $ opportunity of more than US$ 20.5 million by the end of the forecast period.Europe is expected to hold the maximum share in terms of value and will expand at a CAGR of 2.2% in terms of value by the end of forecast period.

“Global deodorant wipes market is poised to create substantial opportunities during the forecast period. However, shortly, the market may face stagnancy due to hampered global economy amid COVID-19 pandemic.” Says Fact.MR analyst.

New Entrants Introduce Innovative Cosmetic Products to Gain Market Share

With the personal care wipe market witnessing substantial growth, reaching $3.3 billion in sales in North America last year, new manufacturers are exploring opportunities in niche segments. Deodorant and antiperspirant wipes have emerged as a promising category, attracting the attention of brands looking to expand their product lines. While deodorant and body cleansing wipes have been available for some time, an increasing number of skincare and personal care brands are incorporating them into their offerings alongside solid deodorants, liquid cleansers, and lotions. Companies like Mamaearth, an Internet-first organic beauty brand established in 2016, have successfully introduced a diverse range of body care products, including lotions, shampoos, sprays, and cleansers, catering to a growing consumer base.

Factors Driving Demand for Deodorant Wipes Globally

The rising preference for deodorant wipes among both men and women for maintaining personal hygiene has been a key driver of market expansion. The convenience and effectiveness of these wipes have boosted their popularity, particularly among consumers with busy lifestyles. Additionally, increasing disposable income worldwide has enabled more people to invest in premium personal care products, further contributing to the growth of the deodorant wipes market.

The beauty and personal care industry is actively promoting awareness about hygiene, odor control, and freshness, encouraging consumers to adopt products like deodorant wipes. Their demand has surged among travelers, office-going millennials, athletes, and adventure enthusiasts who seek quick and effective solutions for on-the-go freshness. As a result, the market for deodorant wipes continues to experience strong growth, driven by evolving consumer preferences and the expansion of personal care brands into this segment.

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Competitive Landscape

Prominent service providers are taking advantage of the rapidly digitizing landscape to introduce new services equipped with cutting-edge innovative technology. Some notable developments are as follows:

• In February 2021, leading personal care company Unilever launched a range of deodorant wipes under its various brands in the personal and skin care segments such as Axe, Dove, Degree, etc.
• In May 2021, another personal care brand Recess launched deodorant wipes that are combined with tea tree oil and acai extract.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the global Deodorant Wipe market, presenting a historical analysis from 2017 to 2021 and forecast statistics for the period 2022-2032.

The study reveals essential insights based on Product (Wet Wipes, Dry Wipes) By Fragrance (Citrus, Coconut, Floral, Lavender, Others) By Application (Dryness Relief, Itch Relief, Odour Prevention & Freshness, Others) By Distribution Channel (Modern Trade, Drug Stores, Convenience Store, E-Commerce, Other Retail Format) across five major regions (North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa).

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