Published by Jessica Weisman-Pitts
Posted on January 31, 2022
6 min readLast updated: January 28, 2026
The deodorant stick market is growing due to demand for natural ingredients. Europe leads, with alcohol-free options gaining popularity.
By Future Market Insights
Nowadays, consumers demand deodorant sticks with natural ingredients as they are becoming more conscious about the side-effects of the chemicals used in these products. These factors and intensely competitive landscape influence companies to offer products with enhanced qualities that do not irritate the skin. More than 1,200 patents for deodorants with natural ingredients are being filed every year which have led manufacturers to produce deodorant sticks with additional qualities using natural ingredients.
For instance, in 2018, Lume Deodorant Company launched all-natural deodorant sticks made with naturally-derived ingredients are aluminium-free, baking soda-free, cruelty-free, and naturally-scented. Projected to rise at a CAGR of ~7.1 between 2019 and 2027, Future Market Insights foresees stable growth for the market.
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Key Takeaways from the Deodorant Stick Market Study
“Prominent players in the global deodorant stick market are seeking for various natural and ecolabel certifications such as USDA Organic certification, vegan and cruelty free certification, non-GMO, Ecocert certification, and Green Seal certification to have a competitive edge in the market” says an FMI analyst.
Growing consumer’s interest towards daily grooming products, especially among the urban population in emerging nations, is anticipated to propel demand for deodorant stick in the foreseeable future. Majority of the people in urban areas use deodorants as a part of their daily grooming routines. Exposure to newer products as a result of peer association, and higher product visibility in urban areas are some factors expected to further drive demand for personal grooming products. Majority of the population in the BRIC region currently resides in urban areas. The urban population in BRIC is around 85%, 74%, 32%, and 54% in Brazil, Russia, India, and China respectively.
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Who is winning?
Some of the key players operating in the deodorant stick market are The Estée Lauder Companies Inc., Unilever PLC, L’Oréal S.A., Procter & Gamble, Beiersdorf AG, Colgate-Palmolive Company, Mandom Corporation, Lion Corporation, The Body Shop International Ltd., Knowlton Development Corporation, and others.
Several prominent market players are significantly introducing new products in the market to expand their product portfolio, market footprint, and enter into luxury business segment. Besides this, mergers and acquisitions often allows them to gain competitive advantage.
Get Valuable Insights into Deodorant Stick Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global deodorant stick market, presenting historical demand data (2014-2018) and forecast statistics for the period from 2019-2027. The study divulges compelling insights on the deodorant stick market based on the product type (with alcohol and alcohol-free), packaging material (glass, metal, and plastic), sales channel (store based retailing {modern retailers and traditional retailers} and online retailing), and other sales channel across six major regions.
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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The article focuses on the growth and trends in the deodorant stick market, emphasizing natural ingredients and consumer preferences.
Europe's high demand for cosmetics and personal care products, along with frequent deodorant use, drives market dominance.
Companies seek certifications like USDA Organic, vegan, cruelty-free, non-GMO, and Ecocert to gain a competitive edge.
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