The ready-to-eat wet soup market is set to grow 1.7X by 2029, driven by diverse flavors and convenience. Non-vegetarian soups lead the market.
Leading stakeholders in the ready-to-eat wet soup market are envisioned to stay on top of food trends by offering exotic, ready- to- eat wet soups from various cuisines of the world. The marker is projected to show a positive growth trend of 5.6% during the forecast period.
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Demand upswing can be attributed to expanded flavor varieties and the convenience of comfort food. Manufacturers are further cashing in on the substantial demand through modern trade like supermarkets and hypermarkets. A surge in the number of solo households has led to remarkable changes in food consumption and dietary habits of consumers. This has consequently augmented demand for ready-to-eat wet soups.
Key Takeaways of Ready-to-Eat Wet Soup Market
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Ready-to-Eat Wet Soup Market: Segmentation
FactMR’s study has done the segmentation of ready-to-eat wet soup market on the basis of ingredient type, nature, packaging type, sales channel and region.
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Market Leaders Are Focusing on Aisle Marketing to Beat the Competition
Campbell, one of the frontrunners in the ready-to-eat wet soup market is focusing on innovation within the aisles of supermarkets and other retail shops for better product positioning, in keeping with consumer trends. Campbell has recently announced that by strengthening its relationship with retailers, it plans to command a niche for itself in the market through strategic placement of its soup products.
Further, Progresso brand of General Mills, Inc., has effectively used the aisle marketing strategy to grab the attention of consumers through smart packaging and product labels. The company has changed its packaging style in the beginning of 2018 along with smart labelling. The company is trying to garner greater attraction towards its products so as to register significant sales of its products.
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The post Demand for Conventional Ready-to-Eat Wet Soup Market to Grow 1.7X Over Period of Forecast 2019 – 2029 appeared first on The Cloud Tribune.
The article discusses the growth forecast of the ready-to-eat wet soup market from 2019 to 2029.
Market growth is driven by expanded flavor varieties and the convenience of ready-to-eat options.
North America and Europe currently hold significant market shares, with Asia showing higher growth potential.
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