Business
DEFINING DIGITAL DIFFERENCES AMID FINANCIAL DISRUPTION
Published by Gbaf News
Posted on December 5, 2015
2 min readLast updated: January 22, 2026

Published by Gbaf News
Posted on December 5, 2015
2 min readLast updated: January 22, 2026

Alternative choices for managing money mean that retaining and rewarding customers in a way which reflects their personal preferences and motivations is more important than ever to ensure brand loyalty.
Collinson Group has identified four groups of consumers within the middle class – who all use technology in very different ways. Christopher explores five points that banks should consider to build their digital offer for customers:
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