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Czech online grocer Rohlik partners with Amazon in Germany
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PRAGUE (Reuters) – Czech Republic-based online grocer Rohlik Group will partner with Amazon for e-grocery services in Germany to help it expand in Europe’s biggest economy, the company said on Thursday.
PRAGUE (Reuters) – Czech Republic-based online grocer Rohlik Group will partner with Amazon for e-grocery services in Germany to help it expand in Europe’s biggest economy, the company said on Thursday.
Rohlik, operating under the Knuspr.de brand in Germany, has said it has plans to operate in more than a dozen German cities in the coming years after having already launched in Munich, Frankfurt, and most recently, Berlin.
It said it would provide its products and delivery to Amazon Prime members as part of the new partnership with Amazon.de, which will be tried out initially in Berlin.
While Knuspr.de will continue to serve customers directly, this collaboration aims to expand Rohlik’s reach and reinforces its position in the German market,” said Rohlik founder and chief executive Tomas Cupr.
Rohlik, a privately held company valued at more than $1 billion in 2021, has sought strong expansion around Europe and, with over one million monthly orders, expects its revenue to surpass 1 billion euros in 2024.
(Reporting by Jason Hovet; Editing by Bernadette Baum)
E-grocery refers to the online sale and delivery of grocery items. Consumers can order food and household products through websites or apps, which are then delivered to their homes.
Amazon Prime is a subscription service offered by Amazon that provides members with various benefits, including free shipping, access to streaming services, and exclusive deals.
A delivery service is a business that transports goods from one location to another, typically from a retailer to a customer's home. This service can include food, groceries, and other products.
Market expansion refers to the strategy of entering new markets or increasing the market share in existing markets. Companies often do this to grow their customer base and increase revenue.
A partnership in business is a formal arrangement where two or more parties collaborate to manage and operate a business. Each partner shares profits, losses, and responsibilities.
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