Rise in prominence of on-demand business model and rise in adoption of omni-channel shopping behavior drive the growth of the global customer experience management software market.
Allied Market Research published a report, titled, “Customer Experience Management Software Market by Component (Software and Services), Deployment Type (On-Premise, and Cloud), Platform (Website, Email, Voice Assistants, Mobile App and, Others) and Industry (Retail, BFSI, Healthcare, Media and Entertainment, Government sector and others): Global Opportunity Analysis and Industry Forecast, 2020–2027.” According to the report, the global customer experience management software industry generated $7.57 billion in 2019, and is expected to garner $23.83 billion by 2027, witnessing a CAGR of 15.6% from 2020 to 2027.
Drivers, restraints, and opportunities
Rise in prominence of on-demand business model and rise in adoption of omni-channel shopping behavior drive the growth of the global customer experience management software market. However, complexities in integrating electronic data interchange & data synchronization and bias in operational data that leads to an incomplete insight generation hinder the market growth. On the other hand, emergence of AI integrated customer experience management software and the cloud-based business model present new opportunities in the coming years.
Covid-19 Scenario
Almost 90% of the organizations began investing into digital channels for expansion of their businesses to gain high margins. This accelerated the adoption of customer experience management software.
Consumers preferred shopping through online platforms as a precautionary measure. The online consumer behavior led the companies to implement analytics and experience management technologies to determine consumer requirements and preferences.
The software segment to maintain its lead position during the forecast period
Based on component, the software segment accounted for nearly two-thirds of the global customer experience management software market in 2019, and is expected to maintain its lead position during the forecast period. This is due to demand of analytics in the sales and customer-based operations. However, the services segment is expected to witness the fastest CAGR of 16.9% from 2020 to 2027, owing to low operational cost and surge in investments in the developing countries.
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The mobile app segment to maintain its dominant share during the forecast period
Based on platform, the mobile app segment contributed to the fastest market share in 2019, accounting for more than two-fifths of the global customer experience management software market, and is projected to maintain its dominant share in terms of revenue during the forecast period. This is attributed to rapid adoption of smartphones and wireless devices along with low cost and highly optimized mobile apps. However, the voice assistants segment is estimated to manifest the highest CAGR of 21.5% from 2020 to 2027, owing to rapid demand for chatbots and AI-based technology within the sales and customer domains.
North America to continue its leadership status by 2027
Based on region, North America held the highest share in 2019, accounting for more than one-third of the global customer experience management software market, and is expected to continue its leadership status by 2027. This is due to need to provide personalized experiences, rise in on-demand shopping, and focus on health and wellness. However, Asia-Pacific is projected to maintain the largest CAGR of 17.8% during the forecast period. This is due to the proliferation of mobile phones, social media, and gaming apps in the region.
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
Rise in prominence of on-demand business model and rise in adoption of omni-channel shopping behavior drive the growth of the global customer experience management software market.
Allied Market Research published a report, titled, “Customer Experience Management Software Market by Component (Software and Services), Deployment Type (On-Premise, and Cloud), Platform (Website, Email, Voice Assistants, Mobile App and, Others) and Industry (Retail, BFSI, Healthcare, Media and Entertainment, Government sector and others): Global Opportunity Analysis and Industry Forecast, 2020–2027.” According to the report, the global customer experience management software industry generated $7.57 billion in 2019, and is expected to garner $23.83 billion by 2027, witnessing a CAGR of 15.6% from 2020 to 2027.
Drivers, restraints, and opportunities
Rise in prominence of on-demand business model and rise in adoption of omni-channel shopping behavior drive the growth of the global customer experience management software market. However, complexities in integrating electronic data interchange & data synchronization and bias in operational data that leads to an incomplete insight generation hinder the market growth. On the other hand, emergence of AI integrated customer experience management software and the cloud-based business model present new opportunities in the coming years.
Covid-19 Scenario
Almost 90% of the organizations began investing into digital channels for expansion of their businesses to gain high margins. This accelerated the adoption of customer experience management software.
Consumers preferred shopping through online platforms as a precautionary measure. The online consumer behavior led the companies to implement analytics and experience management technologies to determine consumer requirements and preferences.
The software segment to maintain its lead position during the forecast period
Based on component, the software segment accounted for nearly two-thirds of the global customer experience management software market in 2019, and is expected to maintain its lead position during the forecast period. This is due to demand of analytics in the sales and customer-based operations. However, the services segment is expected to witness the fastest CAGR of 16.9% from 2020 to 2027, owing to low operational cost and surge in investments in the developing countries.
Download Sample Report (Get Full Insights in PDF – 334 Pages) at:
The mobile app segment to maintain its dominant share during the forecast period
Based on platform, the mobile app segment contributed to the fastest market share in 2019, accounting for more than two-fifths of the global customer experience management software market, and is projected to maintain its dominant share in terms of revenue during the forecast period. This is attributed to rapid adoption of smartphones and wireless devices along with low cost and highly optimized mobile apps. However, the voice assistants segment is estimated to manifest the highest CAGR of 21.5% from 2020 to 2027, owing to rapid demand for chatbots and AI-based technology within the sales and customer domains.
North America to continue its leadership status by 2027
Based on region, North America held the highest share in 2019, accounting for more than one-third of the global customer experience management software market, and is expected to continue its leadership status by 2027. This is due to need to provide personalized experiences, rise in on-demand shopping, and focus on health and wellness. However, Asia-Pacific is projected to maintain the largest CAGR of 17.8% during the forecast period. This is due to the proliferation of mobile phones, social media, and gaming apps in the region.
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.