CREDITCALL’S MPOS PAYMENT SOLUTION AT HEART OF FIVE GUYS QUEUE BUSTING SOLUTION INITIATIVE

Creditcall, the EMV-ready payment gateway provider and EMV migration specialist, has supplied its mPOS payment solution CardEase Mobile to U.S. burgers and fries chain Five Guys. The product, which comprises an mPOS SDK that allows developers to easily add payment functionality to an mPOS offer, is an integral part of a new restaurant queue busting solution for Five Guys in the UK which speeds up customer processing time and also allows for better customer interaction while they are waiting to be served.

Staff in Five Guys restaurants are now able to take customers’ orders and mobile payments in the queue via a tablet device that includes Creditcall’s mPOS payment solution CardEase Mobile integrated within Lineten’s NOQU queue busting app. This helps to alleviate the dead time of customers waiting to be served during peak periods.

Five Guys, which launched its first restaurant in the UK in July 2013 but has more than 1200 sites in the U.S., has launched the mPOS payment solution at five of its 19 UK restaurants. These include Islington, intu Trafford Centre in Manchester, Bullring Birmingham and Argyll Street and Covent Garden in London.

John Eckbert, CEO of Five Guys in the UK, said, “In sites where we have limited space or that get particularly busy – such as Islington when Arsenal play their home matches – we needed a queue busting solution to alleviate the wait time and improve the process for customers. This solution, with Creditcall’s mPOS payment functionality at the heart, has been hugely welcomed by both customers and our managers. It has enabled us to offer an improved service and to better engage with customers which, for a relatively new brand in the UK, is very important.”

John Hatfield, COO of Lineten, said, “mPOS payment is a vital component of a queue busting solution and with CardEase Mobile we are able to offer it quickly and simply. The set-up was straightforward and the support provided both at launch and since has been excellent. Staff on the helpdesk are not only very responsive but really do know what they are talking about.”

Sian Bosley, commercial director of Creditcall, said, “As mobile continues to become an integral part of our everyday lives, mobile point of sale capability is increasingly important. It requires a payment system that is not only as secure and reliable as any traditional retail POS system but also one that requires easy integration for developers. Companies have the option of white labeling our mPOS payment solution, or using our mPOS SDK which can be added to existing mobile customer service apps. By doing this the secure integration of payment processing, as illustrated by the Five Guys implementation, is assured.”