CORRECTING and REPLACING Perfect Sense Unveils the Latest Generation of Brightspot, Enabling Leading Media and Brand Publishers, like Sotheby’s, to Launch New Enterprise Websites in Less Than 90 Days

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PERFECT SENSE UNVEILS THE LATEST GENERATION OF BRIGHTSPOT, ENABLING LEADING MEDIA AND BRAND PUBLISHERS, LIKE SOTHEBY’S, TO LAUNCH NEW ENTERPRISE WEBSITES IN LESS THAN 90 DAYS

Perfect Sensea software product company, today announces the launch of Brightspot 4.0, the newest version of the multi-channel content management and distribution engine built for high-volume media and brand publishers. Brightspot 4.0 is a content management system (CMS) that can enable enterprises to launch high end websites in under three months.

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Reaching todays audience is harder than ever. Enterprises must rapidly distribute content across dozens of channels, in multiple languages, and personalize it for each individual consumer. Brightspot was specifically designed to help enterprises achieve this goal. As an API-first platform, Brightspot offers 200+ integrations, easily integrating with any marketing/creative technology stack. It is naturally headless and decoupled, simplifying every channel delivery. The refined user interface introduced in Brightspot 4.0 is intuitive, easy to learn, and more powerful than ever.

Key aspects of Brightspot 4.0 include an easy to use publishing experience, support for custom workflows, an integrated digital asset management capability and support for any video platform, including a highly integrated Amazon Elemental video experience. Brightspot now offers ready-made, front-end elements to speed the creation of beautiful, customizable content. Editorial teams have more creative control than ever before with more speed and significantly less development time than traditional publishing platforms.

Jonathan Pytell, VP and director of Digital Products at Sotheby’s, commented, Were really excited about Brightspots approach to accelerated development. Almost immediately we moved beyond content migration and were discussing how to scale and drive more meaningful experiences very early on. As a result, we’ve seen a significant increase in user engagement.

With Brightspot, customers can immediately focus on adding unique value to their end users, not worry about their publishing platform, said David Gang, CEO at Perfect Sense. Brightspot can help you launch new properties in weeks, not months, and distribute that content across all channels. Your story can find its audience no matter where they are or what device they are using.

Gang continued, “Brightspot brings organizations the ability to start-finished with a rich publishing platform. You can launch a high end enterprise platform in weeks, not months, and focus only on the work that defines your brand. We spent our time defining an editorial experience to delight users and a powerful development platform to enable organizations to deliver on their brand promises faster than any other platform.

Perfect Sense will be announcing key dates for the widely available release of 4.0 in the next few weeks.

About Perfect Sense

Founded in 2008, Perfect Sense is a visionary technology company created to deliver enterprise web publishing solutions and digital consulting services in a more impactful way. Our mission is to empower the art of digital possibility through Brightspot, a content management (CMS) and distribution engine built for high-volume media, brand, and portfolio publishers.

Perfect Sense serves many marquee brands including Walmart, Johnson & Johnson, Sothebys, Amazon, Univision, U.S. News, Politico, and Scripps Networks Interactive.

Headquartered in Reston, VA, Perfect Sense maintains a strong focus on giving back to the community by supporting local and national organizations including Special Olympics, The First Tee, YMCA, and Troops First Foundation.

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