Coperama Transforms Its Digital Business to Lead the Procurement Service of the Global Hospitality Industry, Supported by Mirakl

Coperama, a procurement platform for the hospitality industry owned by NH Hotel Group, has partnered with Mirakl, the leading global marketplace solutions provider, to continue developing its digital business transformation and expand its procurement network to support international expansion.

Today, Coperama manages a network of over 2,000 suppliers for the hospitality industry and the implementation of a marketplace model will be key to achieving overall business efficiency, while better serving hospitality buyers with a broader offer and improved user experience.

In addition to centralizing 100% of procurement services to the 380 NH hotels, Coperama is a procurement solution to around 1,000 customers based throughout Europe, with new additional operations in Colombia and Mexico. Coperama saw the launching of the online procurement marketplace as the best way to digitize existing suppliers, while quickly onboarding new suppliers in new regions. Additionally, it will be able to offer European suppliers an entry into new markets without needing a physical presence.

Coperama is passionate about serving the needs of the hospitality industry, and were preparing to support significant growth for our business via an expanded offering for our customers, said RamĀ³n Luengo, CEO, Coperama. The marketplace model gives our business a fast way to expand our offer both within Europe where we have many more suppliers wed like to work with, but also to quickly onboard new partners globally. We selected Mirakl because of its expertise, industry-leading marketplace platform, and existing partnership with SAP Hybris, which will accelerate our digital transformation strategy.

Coperamas procurement marketplace is scheduled to go live later in 2018, and will service all its current customers procurement needs as well as other hospitality companies.


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We are honored to work with Coperama, said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. Business buyers have become increasingly demanding; wanting more options, at better prices, with great service. These are the same demands that upended the consumer world and paved the way for Amazon to dominate the retail industry with its online marketplace; which is a platform business model. The hospitality industry is the latest to be transformed by platform business models that provide easy access to more products and services at competitive prices. By adopting the platform model and launching a procurement marketplace, Coperama will now be at the heart of a new ecosystem which will be the basis for the future of hospitality procurement.

About Coperama

Wholly-owned by NH Hotel Group, Coperama is a leading purchasing platform in the European hospitality industry. Taking advantage of its purchasing force – thanks to the strong position of NH Hotel Group across different countries, Coperama offers to their affiliate establishments the best savings possible on all their procurement needs: Food & Beverages, Operational Services and off the shelf Furniture & Equipment items. Coperama boasts professionals with an extensive track record in the sector and expertise in the various sales channels and in negotiating the best deals for more than 1,000 hospitality establishments which already use its services. Coperama has presence in Spain, The Netherlands, Italy, Germany, Colombia & Mexico.

About Mirakl

Mirakl powers B2B platform business strategy by allowing companies to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution thats easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 150 customers in 40 countries trust Mirakls proven expertise and technology including Hewlett Packard Enterprise, Toyota Material Handling, Office Depot, Carrefour, and Walmart Mexico. For more information: