
Cold-pressed juice is the juice that is prepared by using hydraulic press from fruits and veggies. Cold-pressed juice process does not involve spinning and blades but is produced by using high-pressure processing that extends the shelf life of juice and lasts for more than regular juice. Cold-pressed juice can also be refrigerated for up to five days. These juice are expensive since they are produced from 100% fruit and vegetable without any chemicals. Cold-pressed juice preserves and protects the nutrients of the vegetables and fruits such as vitamins, enzymes, minerals, and other nutrients present in the juice.
The global cold pressed juice market is projected to reach US$ 1035.0 million by the end of 2027, in terms of revenue, growing at CAGR of 6.9% during the forecast period (2019 to 2027).
Top Key Players in Cold Pressed Juice market: PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior
Regional Analysis For Cold Pressed Juice Market:
Besides segmental breakdown, the report is highly structured into region wise study. The regional analysis comprehensively done by the researchers highlights key regions and their dominating countries accounting for substantial revenue share in the Cold Pressed Juice market. The study helps understanding how the market will fare in the respective region, while also mentioning the emerging regions growing with a significant CAGR. The following are the regions covered in this report.
- North America [U.S., Canada, Mexico]
- Europe [Germany, UK, France, Italy, Rest of Europe]
- Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
- South America [Brazil, Argentina, Rest of Latin America]
- Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]
The high cost of cold-pressed juices as these juices are the purest sort of veggies and fruits is predicted to hinder the market growth of. consistent with the Coherent Market Insights analysis, the value of cold-pressed juice ranges between US$ 3 to US$ 12 for bottled juices starting from 12-ounce to 16-ounce. Moreover, high cost is additionally attributed to the costly production process and therefore the use of organic ingredients. Hence, the high cost of cold-pressed juice is projected to limit the market growth.
The growing demand for conventional juices due to changing lifestyles and shifting preferences of consumers for a diet round the globe is projected to hinder the market growth. Increasing preferences of mixed fruit crush among is additionally propelling the demand for conventional juice which successively , hindering the market growth of the cold-pressed juices. for instance , mixed vegetable and fruit juices are considered healthy options thanks to the presence of nutrient and vitamin content also as taste.
Rising number of mergers and acquisitions by major players in order expands their market presence is expected to propel the market growth of cold-pressed juice. For instance, in March 2018, Juice It Up has been acquired by a consortium of private equity brands. Another acquisition occurred in the November 2019, when an emerging leader in infused cannabis beverages, BevCanna Enterprises Inc. announced that it has signed a non-binding Letter of Intent to acquire West Coast cold-pressed juice company, Little West Holdings LLC.
Surge in investments by major players on research and development for new product launchings and reducing the cost of operation.. For instance, PepsiCo invested around US$ 718 million on R&D initiatives in 2014, which was increased to US$ 754 million in 2015. Therefore, rising such initiatives for increasing the R &D for developing new and innovative products in order to match the ongoing trend on the market is expected to propel the market growth of cold-pressed.
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