Finance
Coffee Companies Launch Satellite-Based Program to Track Deforestation
Published by Global Banking & Finance Review®
Posted on April 22, 2026
2 min readLast updated: April 22, 2026
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Coffee companies—JDE Peet’s (now part of Keurig Dr Pepper), Tchibo, Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton and Sucafina—launched the Coffee Canopy Partnership, using Airbus satellite imagery and AI to map coffee farms and forest loss, starting in East Africa and aiming for glob
Coffee Companies Unveil AI Satellite Program to Monitor Deforestation Risks
New AI-Powered Satellite System Targets Coffee-Linked Deforestation
NEW YORK, April 22 (Reuters) - Several coffee companies and coffee traders are launching a new system to track deforestation related to coffee cultivation around the world, JDE Peet's, one of the participating companies, said in a statement on Wednesday.
The Coffee Canopy Partnership Initiative
The Coffee Canopy Partnership will use satellite imagery supplied by Airbus, combined with artificial intelligence models, to map coffee farms and identify areas of forest loss nearby.
Objectives of the Program
It said the aim is to correctly identify landscape and work with governments and local communities to restore forests and prevent future deforestation.
Key Participants in the Program
Participating in the program along with JDE Peet's, which is now part of Keurig Dr Pepper, are the company Tchibo and commodities traders Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton and Sucafina.
Geographic Focus and Expansion Plans
Initial Target Regions
The system will first target East Africa, covering Ethiopia, Tanzania, Kenya, Uganda, Burundi and Rwanda, the companies said, with the aim of achieving worldwide coverage of all coffee-growing regions in 2027.
Regulatory Context: EU Deforestation Regulation
Implications for Coffee Producers
Under the EU Deforestation Regulation - expected to enter into force on December 30 for large corporations and June 30, 2027, for micro and small enterprises - coffee grown on land that has been classified as forest after December 2020 may not enter EU markets.
Challenges for Smallholder Farmers
"This threatens to exclude millions of smallholder farmers from key markets, despite their sustainable farming practices, simply because existing maps incorrectly classify their agroforestry or shade-grown coffee production land as forest," said the statement from JDE Peet's.
It added that the initiative will address "the historical lack of precise mapping data, which has frequently resulted in coffee farms... being misidentified as natural forest."
Industry Collaboration and Transparency
The system will be open for consultation by farmers, governments and the coffee industry, the companies said.
(Reporting by Marcelo TeixeiraEditing by Bill Berkrot)
Key Takeaways
- •The Coffee Canopy Partnership will deliver the first globally accessible, high‑resolution map of coffee landscapes, aiding restoration efforts and protecting smallholder market access using Airbus imagery and AI models; the pilot spans 1.2 million km² in East Africa, scaling to worldwide by 2027.
- •The program aligns with the EU Deforestation Regulation (EUDR), whose cut‑off date is 31 December 2020; without accurate mapping, smallholder farmers risk exclusion despite sustainable practices.
- •The initiative is supported by UK’s FCDO, endorsed by FAO and linked to FAO’s AIM4Commodities programme, offering open geospatial data to farmers, governments and industry for transparency and sustainable planning.
Frequently Asked Questions about Coffee companies launch satellite-based program to track deforestation
1What is the Coffee Canopy Partnership?
The Coffee Canopy Partnership is an initiative by major coffee companies using satellite imagery and AI to map coffee farms and track deforestation.
2Which companies are participating in the deforestation tracking program?
Participants include JDE Peet's, Tchibo, Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton, and Sucafina.
3Which regions will the satellite-based program target first?
The program will initially focus on East Africa, including Ethiopia, Tanzania, Kenya, Uganda, Burundi, and Rwanda.
4How does the EU Deforestation Regulation impact coffee farmers?
The regulation prevents coffee grown on land classified as forest after December 2020 from entering EU markets, affecting farmers whose land is misclassified.
5When will the coffee deforestation tracking system achieve worldwide coverage?
The goal is to achieve global coverage for all coffee-growing regions by 2027.
