Finance
CityFibre says 70% of broadband switchers on its footprint joining its network
Published by Global Banking and Finance Review
Posted on January 22, 2026
2 min readLast updated: January 22, 2026
Quick Summary
CityFibre reports 70% of broadband switchers choose its network, driven by Sky's fast speeds. The company sees significant growth and anticipates market consolidation.
CityFibre Reports 70% of Broadband Switchers Opt for Its Network
CityFibre's Growing Market Presence
LONDON, Jan 22 (Reuters) - CityFibre said around 70% of the households that changed broadband supplier where its network was available had switched to its services in recent months, with take-up boosted by Sky offering some of the fastest speeds available via its fibre.
Customer Acquisition Trends
The British company, which competes with bigger rivals BT and Virgin Media O2, offers fibre to a range of internet service providers, who use it to provide broadband to households and businesses.
Market Competition and Consolidation
It said more than 50,000 new customers on average joined its network each month in the fourth quarter, a 112% increase year-on-year.
CityFibre has built Britain's third-largest broadband network, selling fibre broadband via retail providers including Vodafone, TalkTalk and Sky, its newest major customer, which came on board in July.
"Where CityFibre is available we are increasingly the network of choice," Chief Executive Simon Holden said in an interview.
The installations were split between ISPs (internet service providers) moving customers typically on slower fibre-copper connections on BT's Openreach network and households switching provider to get faster speeds or better value, he said.
"In the new acquisition market, we think we were taking about a 70% share in Q4, which is pretty spectacular," he said.
"November was very strong for us, close to three out of four times a customer was changing ISP, they ended up on our network."
CityFibre, backed by Antin Infrastructure Partners and Goldman Sachs, said on Thursday its 2025 revenue rose 27% to 170 million pounds ($228 million), while adjusted core earnings rose to 29 million pounds from 5 million pounds in 2024.
Holden said the market was edging closer to consolidation, with a growing number of "altnet" networks seeking buyers.
"We just need the sellers to sell at price points that make sense for us," he said.
($1 = 0.7453 pounds)
(Reporting by Paul Sandle; Editing by Kate Holton)
Key Takeaways
- •CityFibre captures 70% of broadband switchers in its service areas.
- •Sky's high-speed offerings boost CityFibre's customer acquisition.
- •CityFibre's network is the third-largest in the UK.
- •Revenue in 2025 rose by 27% to 170 million pounds.
- •Market consolidation is anticipated with 'altnet' networks.
Frequently Asked Questions about CityFibre says 70% of broadband switchers on its footprint joining its network
1What is broadband?
Broadband is a high-speed internet connection that is always on and faster than traditional dial-up access. It allows users to access the internet for activities such as streaming, gaming, and browsing.
2What is customer acquisition?
Customer acquisition refers to the process of attracting new customers to a business. It involves various marketing strategies and sales techniques to convert potential customers into actual buyers.
3What is fibre broadband?
Fibre broadband is a type of internet connection that uses fibre-optic cables to deliver high-speed internet. It is known for its fast download and upload speeds compared to traditional copper connections.
4What are internet service providers (ISPs)?
Internet Service Providers (ISPs) are companies that provide individuals and organizations access to the internet. They may offer various services, including broadband, dial-up, and wireless connections.
5What is market competition?
Market competition refers to the rivalry among businesses to attract customers and gain market share. It can involve price competition, product differentiation, and marketing strategies.
