According to the International Cocoa Organization, the net sales of the Mars Inc. was at the peak in 2016 with US$ 18000 Million followed by, Mondelez International with US$ 12,900 Million.
Chocolate is a typically sweet, usually brown comfort food prepared from cocoa tree in the form of blocks, liquid, or paste. Chocolate is used as flavoring ingredients in several foodstuffs, such as chocolate brownies, cakes, chocolate cookies, bars, and candies. The main ingredient cocoa provides phytochemicals, which is an antioxidant. The content of phytochemicals is high in dark chocolates. Chocolate increases serotonin levels in the brain and the gut and improves immune system.
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The increasing awareness of health benefits associated with chocolate is major factor propelling growth of the chocolate market. Consuming chocolate offers health benefits such as blood pressure suppressing property, antioxidant enrichment, and anti-aging. Furthermore, increasing demand for chocolate and chocolate-base products on seasonal and festival occasion significantly contributes to growth of the chocolate market. High demand for chocolate in confectionery market further fuels growth of the market. For instance, according to Coherent Market Insights’ analysis, the confectionery market is expected to witness CAGR of 3.8% during the forecast period of 2017 – 2025.
Among flavored chocolates, milk chocolates dominates the global chocolate market, which was valued at US$ 39.49 billion in 2016 and it is growing at a CAGR of 6.0% during the forecast period of 2017 – 2025. Dark chocolates have the second largest market growing with a CAGR of 8.3% during the forecast period of 2017 – 2025. Owing to various health benefits and increased awareness among the peoples regarding dark cocoa chocolates is expected to propel the demand for dark chocolates over forecast period.
Major Players in the Chocolate Market:
Some of the major players in the chocolate market include Mars, Hershey, Nestlé, Barry Callebaut, Kraft Foods, Ferrero, Moonstruck Chocolatier Co., Ghirardelli Chocolate Co., and Mondelez International (Cadbury).
Chocolate is regarded as one of the highly profitable components and is denoted as a multibillion-dollar market, which is expected to conquer new levels over the forecast period. It is a type of sweet mainly prepared from cacao seeds, which are roasted and ground. Amount of cacao added while preparing decides the different variety of chocolates to be produced. It has also made its way in vast number of food items, such as cookies, cakes, brownies, pudding, mouse, hot and cold beverages, and various other dishes with increase in demand and innovation. As taste is the major preference among the consumers, companies are focusing on making a product that is accepted worldwide.
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Market Dynamics
Major drivers propelling the growth of chocolate market includes wide range of application such as flavored food items and confectionary products. Milk chocolates dominates the flavored chocolate market, followed by dark chocolate. According to coherent market insights, global milk chocolate market is valued US$ 39.49 billion in 2016. Rising awareness about the health benefits of dark chocolate, such as potential cancer prevention, improved heart health, maintaining cholesterol level, and high antioxidant level is expected to boost the growth of chocolate market over the forecast period. According to National Center for Biotechnology Information (NCBI), cocoa chocolate has cancer protective properties along with it is strong antioxidant effects with a pleasurable eating experience.
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