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Home > Finance > China's top car exporter Chery launches Lepas brand in UK

China's top car exporter Chery launches Lepas brand in UK

Published by Global Banking and Finance Review

Posted on February 4, 2026

1 min read

Last updated: February 4, 2026

Tags:innovation sustainability Automotive industry International trade

Quick Summary

Chery, China's top car exporter, launches its Lepas brand in the UK, focusing on electric and hybrid SUVs. This expansion follows successful launches of other brands, boosting Chery's market share.

China's top car exporter Chery launches Lepas brand in UK

Chery's Expansion in the UK

By Nick Carey

Market Context and Tariffs

LONDON, Feb 4 (Reuters) - Chinese automaker Chery is launching its Lepas electric and hybrid SUV brand in Britain, it said on Wednesday, as China's largest car exporter pursues sales growth in new markets.

Previous Brand Launches

Unlike the European Union, Britain has not imposed any tariffs on Chinese-made EVs. Currently 10 Chinese brands sell cars in the UK, with several more due to launch this year.

Details on Lepas Models

Chery launched its Omoda brand in the UK in August 2024, followed by its Jaecoo brand in January last year and the Chery brand last summer - which according to industry data gave it total annual sales of 53,604 vehicles, a fourteen-fold increase on the year before.

Its market share of 2.65% was more than Chinese rival BYD and second only to SAIC's MG brand.

Lepas is an export-only brand consisting of fully electric or plug-in hybrid SUVs. Chery said plans on which specific models will be launched in the UK will be announced in the next few weeks.

(Reporting By Nick Carey; Editing by David Holmes)

Key Takeaways

•Chery launches Lepas brand in the UK.
•Lepas focuses on electric and hybrid SUVs.
•UK market sees no tariffs on Chinese EVs.
•Chery's UK sales increased fourteen-fold last year.
•Specific Lepas models to be announced soon.

Frequently Asked Questions about China's top car exporter Chery launches Lepas brand in UK

1What is an electric vehicle (EV)?

An electric vehicle (EV) is a type of vehicle that is powered entirely or partially by electricity, using electric motors instead of traditional internal combustion engines.

2What is market expansion?

Market expansion refers to the strategy of entering new markets to increase sales and reach a broader customer base, often involving new geographical areas or customer segments.

Chery's Expansion in the UK

By Nick Carey

Market Context and Tariffs

Previous Brand Launches

Unlike the European Union, Britain has not imposed any tariffs on Chinese-made EVs. Currently 10 Chinese brands sell cars in the UK, with several more due to launch this year.

Details on Lepas Models

Its market share of 2.65% was more than Chinese rival BYD and second only to SAIC's MG brand.

Lepas is an export-only brand consisting of fully electric or plug-in hybrid SUVs. Chery said plans on which specific models will be launched in the UK will be announced in the next few weeks.

(Reporting By Nick Carey; Editing by David Holmes)

Frequently Asked Questions

1What is an electric vehicle (EV)?

An electric vehicle (EV) is a type of vehicle that is powered entirely or partially by electricity, using electric motors instead of traditional internal combustion engines.

2What is market expansion?

Market expansion refers to the strategy of entering new markets to increase sales and reach a broader customer base, often involving new geographical areas or customer segments.