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CFOS TACKLING GREATEST ENTERPRISE CHALLENGES THROUGH ADVANCED OPERATING MODELS

Published by Gbaf News

Posted on August 6, 2014

2 min read

· Last updated: April 24, 2020

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Genpact publishes first of a series of survey results covering nearly 1,000 executives

Survey Reveals Top CFO Concerns

Genpact Limited (NYSE: G), a global leader in designing, transforming and running business processes and operations, announced the findings of a global research study that reveals how senior leaders across industries are prioritizing strategic operational initiatives to materially address the critical challenges that their companies face.

Research Methodology and Scope

This expansive research, utilizing an innovative social media-based method, covered 920 senior executives across finance, procurement, risk, marketing and operations from the largest enterprises in mature economies in North America, Europe and Asia Pacific. The first report in the series is focused on the finance function. The remaining reports will be published in the coming months and provide insights on other functional roles as well core operations in banking, insurance, life sciences and healthcare.

Industry-Specific Enterprise Challenges

According to finance executives, regulatory compliance, risk management, and cost reduction are the biggest worries confronting their firms. The results however vary significantly across industries. Banking, financial services, and insurance (BFSI) executives include compliance and risk management among their top three concerns, respectively, in 72% and 70% of the cases. Executives in other industries are more concerned about innovation and growth.

Finance executives believe that the finance function can play a key role in addressing some of these issues. However, its ability to impact these challenges depends on levels of maturity and preparedness, which vary widely across companies and industry sectors, as well by sub-functions.

Critical Focus Areas in Finance

Specifically, financial planning and analysis (FP&A) and master data management (MDM) have emerged as two key areas to watch. Finally, executives believe that three levers of operating model transformation – technology, process reengineering, and advanced organizational structures such as shared services and business process outsourcing – create impact very differently.

Leveraging Technology for Transformation

“Along with advanced organizational structures and process transformation, agile technology can be quite powerful when targeted effectively,” said Shantanu Ghosh, senior vice president and business leader, CFO Services and Consulting at Genpact. “As part of our role designing, transforming, and running process operations, we continue to invest in targeted technology, operating model design and process science and focus on industry nuances to provide senior business leaders with a roadmap to achieve the business outcomes they seek.”

Key Takeaways

  • Genpact surveyed 920 senior executives across finance and related functions to uncover enterprise operational priorities.
  • In the finance function, regulatory compliance, risk management and cost reduction are top concerns, especially in BFSI sectors.
  • FP&A and master data management emerged as critical areas for finance-driven transformation.
  • Three levers—technology, process reengineering and advanced organizational structures (like shared services and BPO)—impact operating model change differently.
  • Genpact emphasizes agile technology plus process and structural redesign as key for unlocking desired business outcomes.

References

Frequently Asked Questions

Which industries most prioritize compliance and risk?
Banking, financial services and insurance (BFSI) executives cite compliance and risk among their top three concerns in 72% and 70% of cases, respectively.
What functional areas are key for finance transformation?
Financial planning & analysis (FP&A) and master data management (MDM) are highlighted as critical areas to watch for impact.
What operating model levers are identified?
The survey identifies three levers: technology, process reengineering, and advanced organizational structures such as shared services and BPO.
How does Genpact view technology’s role?
Genpact says agile technology, when targeted effectively along with structural and process transformation, can be very powerful in achieving outcomes.

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