Caltius Structured Capital Provides Subordinated Debt and Equity for the Management Buyout of Adrenaline, LLC from NewGround International, Inc.

Caltius Structured Capital (Caltius) is pleased to announce the closing of a structured capital investment in Adrenaline, LLC (Adrenaline) in support of its management buyout from NewGround International, Inc. Caltius provided subordinated debt, preferred equity and common equity, co-investing with Adrenalines senior management team.

Adrenaline, an experience-design agency and consulting firm, creates and implements holistic brand strategies for retail environments throughout the U.S. The firms comprehensive services coalesce branding, advertising, technology, culture and physical environments to convert brand affection and loyalty into action and results. Adrenaline has a market-leading position in the financial services industry, supporting banks and credit unions with brand strategy, branch network design and digital solutions. Adrenaline is headquartered in Atlanta, GA, with significant operations in Portsmouth, NH.

We chose to partner with Caltius as they have deep experience and expertise in investing in and partnering with human capital businesses, noted Sean Keathley, CEO of Adrenaline. This was readily apparent as they quickly understood our business and appreciated the opportunity to work with us to grow Adrenaline to the next level.

Adrenaline offers a unique solution to its clients, with a team that provides thought leadership and actionable solutions in the branding and physical retail environment vertical, said Gavin Bates, managing director of Caltius Structured Capital. We are excited about Adrenalines future and working with its creative, proven team.

About Caltius Structured Capital

Caltius Structured Capital provides owners of middle market companies throughout North America with capital solutions for liquidity events and growth opportunities. Caltius Structured Capital invests from $7 million to $50 million in companies with positive cash flow, designing flexible capital structures including subordinated debt, minority/structured equity and unitranches. Currently investing from its 5th fund complex, Los Angeles-based Caltius Structured Capital has invested approximately $1.2 billion in 68 transactions since 1997. For more information, visit

Caltius Structured Capital
Gavin Bates
[email protected]