Built for the Hustle: Why Millennials and Gen Z Are Flocking to Let’s Get Moving’s Franchise Model

Millennials and Gen Zers have spent their adult lives trying to stay above water in a constantly changing economy. For some, entrepreneurship is the clear answer to escaping the interminable grind of a nine-to-five job, and opening a franchise seems like the best way to start. Let’s Get Moving’s ultra-modern franchising model makes it an attractive option for younger adults seeking financial freedom.

Historically, opening a franchise of a popular business has presented an array of challenges to aspiring business owners. Many charge significant upfront fees, and owners must pay royalties even as they struggle to navigate the substantial burden of startup costs.

Franchise locations are often profitable, but franchisees must take on major financial risks and deal with potential instability while waiting to turn a profit. For those with lots of assets, this may not be much of an issue. However, for a younger adult still finding their professional footing, it’s likely to be too much to manage.

Enter Let’s Get Moving, a company built on perseverance and ingenuity. Founder Tiam Behdarvandan didn’t find instant success. Far from it, in fact — he struggled for more than a decade before perfecting the business model that put him on the map.

The company had several corporate locations in Behdarvandan’s native Canada before he decided it was time to move toward franchising. Behdarvandan assumed that the process would be slow, but the speed of expansion far exceeded everyone’s expectations.

“I was thinking it could take four to five years just to finalize Canada,” he says. “We ended up not having a single location available after nine months of actually being in the field. We sold out the entire country.”

Let’s Get Moving found similar franchising success in the U.S. Soon, the company had more than 85 locations across North America. This kind of growth rate is seldom seen with any type of franchise. Behdarvandan credits the company’s one-of-a-kind franchising system.

“They're business owners, but they don't have to worry about where the jobs come from,” he says of the company’s franchisees. “The thing that really differentiates us from all other franchisors is that we actually do everything for the franchisees.”

Behdarvandan really does mean everything. “We do the marketing for them and manage their website,” he says. “We manage all their phone numbers. We actually book the jobs for them.”

Instead of leaving marketing and sales to each individual location, Let’s Get Moving centralizes these key operations.

“We've got a call center here with about 30 sales agents who are working for these locations right now,” explains Behdarvandan. “They are providing complete sales services where we give the jobs to these franchisees with a deposit on them.”

Since franchisees don’t have to worry about driving sales, they’re free to focus on delivering an unparalleled customer experience.

So what makes this model so uniquely suited to millennials and Gen Z adults looking to open a business? The answer is that most of the risks and barriers to entry associated with traditional franchises have been removed.

Let’s Get Moving’s unique “plug-and-play” approach to franchise ownership is drawing young franchisees from all over North America. It offers a path to running a successful business while doing away with the many overwhelming loose ends new business owners face.

Someone opening a business for the first time typically must build a website, develop and execute a marketing strategy, hire new employees, and handle daily sales calls — all on top of managing day-to-day operations.

What’s more, independent businesses (not to mention many franchises) can take months to become profitable. For young adults early in their career trajectory, it’s not always financially feasible to wait.

With Let’s Get Moving, new franchise owners can skip the uncertainty, minimize logistical stresses, and keep their focus on finding the right trucks, hiring the right people, and connecting with customers.

The company’s ready-made sales infrastructure makes it possible for new locations to hit the ground running, and that translates to quick profitability. New franchisees benefit from marketing and sales support, but they also get the guidance and mentoring needed to manage the business over the long haul.

Critics might say that Let’s Get Moving is missing out on potential profit by handling so many key processes for franchisees. If anything, the opposite appears to be true. Behdarvandan invested years of his life and countless thousands of dollars into building Let’s Get Moving. In turn, Let’s Get Moving invests in its franchisees, and it’s paying off for everyone.

Tiam Behdarvandan