Britons hold their nerve but turn warier about big spending plans, GfK says - Finance news and analysis from Global Banking & Finance Review
Finance

Britons hold their nerve but turn warier about big spending plans, GfK says

Published by Global Banking & Finance Review

Posted on May 21, 2026

2 min read

· Last updated: May 21, 2026

Add as preferred source on Google

UK Consumer Confidence Steadies but Major Spending Falls, Says GfK Survey

GfK Survey Reveals Trends in UK Consumer Confidence and Spending

Consumer Sentiment in May

LONDON, May 22 (Reuters) - British consumers have turned a little less downbeat this month but are the least willing to make big purchases in almost a year and a half, underscoring the fragile mood among households, according to a survey published on Friday.

GfK's consumer confidence index, the longest-running survey of its kind in Britain, edged up to -23 from -25 which was its lowest since October 2023 and was seen as a reflection of worries about the Iran war.

A Reuters poll of economists had pointed to a reading of -28.

The GfK data typically shows a rise in the month of May.

Expert Insights and Economic Outlook

Commentary from GfK

Neil Bellamy, consumer insights director at GfK, said the latest findings were unlikely to prove a turning point.

Inflation and Interest Rate Concerns

"Inflation may have fallen in April, but with price pressures expected to rise again and continued uncertainty around interest rates, it's unlikely May marks the beginning of a sustained improvement," Bellamy said.

Major Purchases and Savings Behavior

GfK's gauge of major purchase intentions dropped two points to -20, its lowest since January 2025, with people on lower incomes particularly reticent to splash out.

A measure of savings fell by a hefty 10 points which suggested consumers were digging in to their savings accounts to pay for day-to-day expenses, GfK said.

Government Response and Broader Economic Factors

On Thursday finance minister Rachel Reeves announced further measures to offset the energy price shock triggered by the Iran war and a closely watched survey of businesses suggested worries about a possible change in prime minister were also weighing on the economy.

(Writing by William Schomberg, editing by Andy Bruce)

Key Takeaways

  • GfK’s consumer confidence index rose to –23 in May from –25, but remains near year‑and‑a‑half lows, reflecting ongoing concerns about the Iran war and inflation expectations (moneyweek.com).
  • Major purchase intentions slipped two points to –20, marking the weakest reading since January 2025 and underscoring consumer reluctance for big spending (moneyweek.com).
  • Savings intentions fell sharply by ten points, indicating households are drawing on savings to cover living costs amid rising energy prices and political uncertainty (moneyweek.com).

References

Frequently Asked Questions

What did the GfK consumer confidence index show for May 2024?
The GfK consumer confidence index rose slightly from -25 to -23 in May 2024, indicating a modest improvement in sentiment among British consumers.
How did Britons' willingness to make big purchases change?
Major purchase intentions dropped to -20, the lowest level since January 2025, showing increased hesitancy among consumers to spend on large items.
What factors are impacting UK consumer confidence?
Falling inflation, uncertainty over interest rates, the Iran war, and concerns about economic stability are all impacting consumer confidence.
How are savings trends changing for UK households?
The GfK measure of savings dropped by 10 points, suggesting that households are dipping into savings to cover day-to-day expenses.
What recent government measures were announced in response to economic challenges?
Finance minister Rachel Reeves announced further actions to offset the energy price shock triggered by the Iran war.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category