The Strawhecker Group (TSG), the largest analytics and consulting firm focused on the payments acceptance industry, is kicking-off its second-annual ˜Payments Analytics Month. This month will highlight the importance of using analytics to enhance decision-making while providing industry players with actionable insights.
The industry is seeing a lot of change, such as the evolution of the consumer experience when making a purchase, whether at the point-of-sale or in an ecommerce environment. Payments companies are leveraging analytics to better serve their customers, benchmark performance, and enhance offerings, said Mike Strawhecker, Partner at TSG.
Each week in October, TSG will release ˜data snapshots on a new topic relevant to the industry. In the first week, the firm will highlight consumer spending performance, by region and in key merchant categories, through its U.S. Spending Snapshot published in conjunction with the Electronic Transactions Association (ETA).
Additionally, TSG will release data comparing publicly traded payments companies with the S&P 500 to illustrate the resilience and strength of the sector. Payments Analytics Month will also include insights on mergers and acquisitions, transaction speed benchmarks, as well as the convergence of payments and software.
Payments companies are increasingly blurring the lines with software and fintech-focused firms, as consumers and merchants needs have changed. As these players move forward, utilizing actionable data delivered via flexible platforms is an inherent need “ and the central theme of this month, added Strawhecker.
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About TSG The Strawhecker Group (TSG) is a fast-growing analytics and consulting firm focused on the electronic payments industry. The company serves the entire payments ecosystem, from fintech startups to Fortune 500 companies. The firm provides its clients with advisory services, research and analytics to help them plan and execute their strategic initiatives. Based in Omaha, a recognized payments industry hub, TSG is an established leader in this high-growth, ever-evolving space. For more information please visit www.TheStrawGroup.com.