The beverage sector leads bag-in-box sales, driven by demand for sustainable packaging, with Europe as a key market.
Among various industries using bag-in-box packaging solutions, the beverage sector has emerged dominant. According to a study by Future Market Insights, the beverages sector is expected to account for over 65% of sales in bag-in-box market. Within the beverages industry, the wine segment holds the largest share.Using bag-in-boxes for packaging wines are particularly handy when it comes to use by an individual. Bag-in-boxes are lightweight than glass bottles commonly used for packaging, and are easier to be stored away.
Europe has emerged as a key market and one of the leading producers of wine. The region has been exhibiting increasing application of bag-in-box for packaging and transportation of premium wines. Even wine expertsacknowledge that the wines in bag-in-box have a fully conserved taste.
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Manufacturers are adhering to stringent food regulationsto ensure the flavor of the wine stays intact. Besides this, hygienic &useful access to the inside content, the plastic film deliberately guards wines against oxygen and light are some of the important aspects that made bag-in-box a foremost packaging solution for wines.
Several industries are opting for bag-in-box packaging solutions as these collapse easily into a flat bag and box which minimizes shipping cost and storage requirements. These factors are expected to enable growth in the market in the coming years.
Key Takeaways from Bag-in-Box Market
“The rising demand for flexible and sustainable packaging solutions will continue driving sales, especially in food and beverages sector. In order to cater to the rising demand, companies are focusing on various innovations” says FMI analyst.
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Additional Equipment Costs Associated with Bag-in-Box Likely to Hamper Growth
Although bag-in-boxes are economical packaging solutioncompared to traditional packagingalternatives, addedequipment costs of bag-in-box are expected to limittheir sales.Costs associated with bag-in-box containers are anticipated to adversely affect the demand for bag-in-box, especially in emerging economies.
Impact of COVID-19 on Bag-in-Box Market
Withsurge in challenging conditions during COVID-19 pandemic, the sales ofbag-in-boxhas declinesubstantially across the globe. Therefore, the Y-o-Y growth rate in the year 2020 end has been lowered by nearly 1.3% in compare with 2019.Moderate negative influence in the demand for bag-in-boxamongstbeverage, food, and chemical segments has been observed, due to difficulties in the maintaining supply chains.
Opposing to this a study by packaging company Smurfit Kappa Group in association with Wine Intelligence uncoveredthat bag-in-box wine productshad 3.7 million new customersin France and the UK during the last six months of 2020.This is mainly due to people have increasingly shiftedto drinking and enjoining at home due to the limitations caused of the pandemic.
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Who is winning?
Smurfit Kappa Group plc, DS Smith plc, Amcor plc, Liqui-Box Corporation, Scholle IPN, CDF Corporation, TPS Rental Systems Ltd, Optopack Ltd., NWB Finland Oy, Aran Group and among others arethe prominent players in the global bag-in-box market. The Tier 3 players in the market hold 50-60% in the global bag-in-box market.
Companies operating in the market are focusing on innovations to cater to the rising demand. For instance:
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The article discusses the dominance of the beverage sector in the bag-in-box packaging market, focusing on sustainable solutions.
COVID-19 caused a decline in global bag-in-box sales due to supply chain challenges, but home consumption increased in some regions.
Bag-in-box packaging is lightweight, cost-effective, and protects contents from oxygen and light, making it ideal for wines.
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