Bauer Media Sweden, broadcaster of leading brand Mix Megapol, strengthens its position as leading commercial radio provider in Sweden by investing in Mad Men Media (MMM), a Malmö based regional radio provider which is expanding into Gothenburg and Stockholm. Bauer Media will also represent the company in national advertising sales.

Through the partnership, Bauer Media will expand the distribution of Rockklassiker, one of the most renowned radio channels in Sweden, to Gothenburg and Malmö.

Rockklassiker will now be heard by 55 percent of Sweden’s population and broadcast over Stockholm, Gothenburg, Malmo, Östergötland, Värmland, Kungsbacka, Gävle, Kalmar, Gotland and Örnsköldsvik.

Only recently Bauer Media won one out of three national licences for commercial radio and eight local licenses. The broadcaster is looking forward to the operation on its new licences on August 1st to extending Sweden’s leading commercial brand Mix Megapol to 95 percent of the population. Alongside the MMM partnership, Bauer Media represents NRJ on the national advertising market and will continue to innovate in digital media, podcasting and targeted advertising solutions to make itself Sweden’s most effective marketing partner.

“This investment further strengthens our position on the Swedish radio market. By getting the strongest national network for Mix Megapol and expanding distribution for Rockklassiker, we ensure our role as one of Sweden’s most effective marketing platforms”, says Paul Keenan, Head of the radio business of Bauer Media Group.

With more than 100 radio stations, Bauer Media Group is the leading commercial radio provider in Europe.

Bauer Media Group is one of the world’s most successful media corporations. Over 700 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group’s global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline “We think popular.” – a claim which inspires and motivates our global workforce of some 11,500 employees in 17 countries.