Barnes & Noble to Launch New Hatchibabies in Select Stores with “Hatchimals Day” Event

Barnes & Noble, Inc. (NYSE: BKS), the worlds largest retail bookseller, today announced that select stores will be hosting a special Hatchimals Day event to celebrate the new Hatchibabies on Saturday, October 6 at 2 PM. Kids and caregivers can join Barnes & Noble booksellers to hear the new, untold story of the Hatchimals Hatchibabies, as well as join an interactive demonstration, play activities, and get free giveaways, while supplies last.

Were so excited to invite customers to our stores to meet the newest members of the Hatchimal family: the Hatchibabies! said Kathleen Campisano, Vice President, Toys & Games at Barnes & Noble. We know Hatchibabies will be a big hit with kids and their caregivers, and we look forward to seeing the smiling faces and laughter when families come out to experience the fun.

During Barnes & Nobles Hatchimals Day event, booksellers will lead a fun, interactive demonstration of the new Hatchimals Hatchibabies, as well as give away some special Hatchimal-related surprises, while supplies last. There will also be coloring, activities, and a selfie-station for photos. Customers are encouraged to share their photos of the fun using the hashtag, #HatchAtBarnes.

Customers should contact their local Barnes & Noble store or visit the Barnes & Noble Store Locator to see if Hatchimals Day is taking place in their area, and they can sign up for the event at BN.com. The new Hatchimals Hatchibabies will be available for purchase in stores starting on Friday, October 5.

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For more information, customers can visit BN.com, as well as join the conversation on TwitterInstagramPinterest, Snapchat (bnsnaps) and Facebook, using the hashtag, #HatchAtBarnes.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is the nations largest retail bookseller, and a leading retailer of content, digital media and educational products. The Company operates 629 Barnes & Noble bookstores in 50 states, and one of the Webs premier e-commerce sites, BN.com (www.bn.com). The Nook Digital business offers a lineup of popular NOOK tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store. The NOOK Store (www.nook.com) features digital books, periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps„¢ available for Android„¢, iOS and Windows.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble, Barnes & Noble Booksellers and Barnes & Noble.com are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook. For more information on NOOK, follow us on Twitter and like us on Facebook.

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