Finance
Banijay targets franchise growth ahead of All3Media merger
Published by Global Banking & Finance Review®
Posted on March 5, 2026
2 min readLast updated: March 5, 2026
Quick Summary
Banijay is ramping up franchise monetization—especially live and immersive formats like ‘Black Mirror’ events—and banking on growth in its gaming arm, as it prepares for the All3Media merger.
Banijay Pursues Franchise and Gaming Expansion as All3Media Merger Nears
Banijay’s Strategic Growth and Financial Performance
March 5 - French entertainment group Banijay on Thursday flagged franchise growth beyond TV and into live events as major growth drivers for 2026 and beyond, ahead of merging its operations with All3Media.
Expanding Franchise Value Beyond Television
CEO François Riahi said Banijay's content franchises are increasingly generating value well beyond the screen, citing 'Black Mirror', which is being adapted into live immersive experiences in 2026, as a sign that the group's strongest IP can be monetised across entirely new entertainment formats.
Monetizing Intellectual Property
"We have a gold mine that we're not fully exploiting," he told reporters in a call. He pointed to the fierce bidding war between Paramount and Netflix over Warner's portfolio as evidence.
The Importance of IP in Entertainment
"That gives you an idea of how fundamental IP is today," he added.
Financial Results and Revenue Breakdown
The company said its production consolidated revenue rose 0.4% excluding currency effects to 3.29 billion euros ($3.81 billion) in 2025, while its online betting consolidated revenue grew 10.2% to 1.59 billion euros.
Growth in Gaming Division
While its gaming division, which operates betting platforms Betclic, accounted for about one-third of group revenue in 2025, it contributed almost half of profitability.
EBITDA and Profitability
Its combined earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 8.6% to 961 million euros in 2025.
Future Outlook for Gaming and Betting
The division is expected to benefit in 2026 from sporting events including the soccer World Cup, Riahi said. He said the focus for Betclic, and newly acquired Tipico, would be winning new customers.
Upcoming Strategic Update
Banijay will provide its mid-term financial guidance during its strategic update on March 26, to include the impact of its recent acquisitions.
($1 = 0.8633 euros)
(Reporting by Mathias de Rozario and Leo Marchandon in Gdansk; Editing by Matt Scuffham)
Key Takeaways
- •Banijay plans to extend strong content IPs (e.g., Black Mirror) into live/immersive experiences beyond TV, tapping new revenue streams
- •The gaming division, including Betclic and Tipico, is a major profit engine—accounting for one-third of revenue but nearly half of profits, with momentum expected to grow via sporting events like the World Cup
- •The All3Media merger, creating an €8 bn‑valued powerhouse with €4.4 bn pro‑forma revenue, enhances scale, IP ownership, and global reach while unlocking ~€50 m in cost synergies
Frequently Asked Questions about Banijay targets franchise growth ahead of All3Media merger
1What growth drivers is Banijay targeting for 2026 and beyond?
Banijay is focusing on expanding its entertainment franchises beyond TV into live events and further leveraging its gaming division for growth.
2How are Banijay's content franchises generating value?
Banijay's franchises, such as 'Black Mirror,' are being adapted into live immersive experiences, creating new monetisation opportunities beyond television.
3What was Banijay's consolidated production revenue for 2025?
Banijay reported consolidated production revenue of 3.29 billion euros ($3.81 billion) in 2025.
4How did Banijay's gaming division perform financially?
The gaming division contributed nearly one-third of group revenue and almost half of profitability, with EBITDA rising 8.6% to 961 million euros in 2025.
5What upcoming events are expected to benefit Banijay's gaming division?
Major sporting events, including the soccer World Cup in 2026, are expected to provide significant growth opportunities for Banijay's gaming division.