Published by IMARC Services Private Limited
Posted on October 8, 2021
3 min readLast updated: January 30, 2026
The baby wipes market is projected to grow to $5.45 billion by 2026, driven by increased demand for organic products and heightened hygiene awareness.
The global baby wipes market size
Report Metric
Historical: 2015-2020
Base Year: 2020
Forecast Year: 2021-2026
Industry Definition and Application:
Baby wipes are essential products utilized for maintaining the hygiene of an infant or baby. These wipes are manufactured from non-woven rayon, cotton and plastic resins, such as polypropylene, polyester and polyethylene, which are saturated with several gentle cleansing ingredients. They also have artificial fragrances and medicinal and anti-bacterial properties. They are usually sold in plastic-based packaging that aids in keeping them moist and easing the dispensing process.
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Note: We are regularly tracking the direct effect of COVID-19on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Market Trends and Drivers:
The increasing awareness about proper hygiene among parents represents one of the significant factors propelling the growth of the market. Moreover, due to rising concerns about the presence of harmful substances in baby care products, a vast number of parents have shifted toward organic and natural baby care products, such as diapers and wipes. Consequently, the leading players have started using natural ingredients, like plant fibers and water instead of alcohol, in the manufacture of these wipes. They are also increasing investments in the expansion of their production capacities. For instance, Kimberly-Clark Corporation, a US-based personal care company, has recently invested in its Tuas manufacturing facility to provide value addition to its Huggies baby wipes products and increasing their output. Furthermore, the surging cases of the coronavirus disease (COVID-19) and consequent lockdowns imposed by various countries have escalated the demand for baby wipes through e-commerce websites.
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Baby Wipes Market Segmentation:
The report has segmented on the basis of technology, product type, distribution channel, end-use and geography
By Technology:
1. Spunlace
2. Airlaid
3. Coform
4. Needlepunch
5. Composite
6. Others
By Product Type:
1. Dry Wipes
2. Wet Wipes
Distribution Channel Insights:
1. Supermarkets and Hypermarkets
2. Pharmacies
3. Convenience Stores
4. Online
5. Other
By Region:
1. North America
2. Europe
3. Asia Pacific
4. Middle East and Africa
5. Latin America
Who are the Major Baby Wipes Key players?
The report provides a detailed analysis of the baby wipes market leaders, including.
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The article discusses the growth and trends in the baby wipes market from 2021 to 2026.
Increased demand for organic products and heightened hygiene awareness are key drivers.
Major players include Johnson & Johnson, Procter & Gamble, and Kimberly-Clark Corporation.
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