Posted By mark itwired
Posted on August 10, 2021
The baby diaper market is
set to grow, especially as manufacturers increasingly focus on innovations to
offer greater customer satisfaction. According to a study by Future Market
Insights (FMI), some of the leading manufacturers are focusing on ensuring
bio-degradability in order to ensure products are recyclable. Driven by these
developments, the market is expected to reach a valuation of US$ 63.67 Bn by
2021.
Unlike bio-degradable diapers, regular diapers don’t degrade
well in a landfill. Also, disposable diapers require around several years to
disintegrate. The tremendous amount of untreated waste added to the landfills
consistently through plastic diapers can contaminate the groundwater. Coupled
with this, rising climate concerns represents a key factor propelling the
demand for bio-degradable diapers.
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Disposable diapers comprise many synthetic compounds that can
adversely affect wellbeing. These includes sodium polyacrylate, dioxins,
tributyl-tin, dyes, volatile organic compounds, and other chemicals. These
synthetic substances may cause tingling and different medical issues such as
respiratory problems, cancer, hormone interferences, and several other health
problems to an infant.
With consumers increasingly
focusing on eco-friendly buys, the demand for biodegradable or reusable baby
diapers is expected to surge. In addition, cost-effective pricing of products,
presence of a relatively untapped market for bio-degradable baby diapers in
underdeveloped and developing countries, and rapid urbanization are other
factors expected to propel bio-degradable baby diapers sales over the forecast
period.
Thus, increasing awareness on
negative impact of these chemicals and baby hygiene among individuals shifting
the consumer preference towards bio-degradable diapers. Subsequently,
organizations are investing in R&D to ensure impact of products on the
climate is zero to minimal. According to FMI, despite the dominance of
disposable diapers, the reusable baby diapers sales will rise at 5.1% CAGR
between 2021 and 2031.
Key Takeaways from the Baby
Diaper Market Study
- Baby diapers sales will rise consistently. FMI forecasts the
market to exhibit 5% CAGR between 2021 and 2031 - The U.S. showcases high focus on offering best possible baby
care. It therefore accounts for 80% of baby diapers sales in North America - Despite sluggish growth registered amid pandemic, the U.K.
market will recover, exhibiting 4.6% y-o-y growth in 2021 - Germany and Spain will emerge as other key markets for sales
within Europe - China will remain a key market for baby diapers sales in East
Asia, as consumers show higher willingness to spend on advanced baby care.
Japan will follow closely, emerging as second-leading market
“Companies are
focusing on penetration in rural areas to capitalize on untapped opportunities.
They are therefore increasingly investing in various awareness campaigns to
educate widely scattered demography of prospective buyers about the benefits of
baby diapers for the health and wellbeing of their children,” says an FMI
analyst.
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Impact of COIVD-19 & 2020 Market Analysis
The COVID-19 outbreak
resulted in the imposition of lockdowns in various nations that has
considerably affected the net sales and production of baby diapers. Companies
were unable to operate across the world, which in turn has impacted baby diaper
demand severely. Besides this, travel restrictions adversely impacted
operations within the market.
With second and third wave of
pandemic on card, baby diaper companies are extending various offers on bulk
purchase of baby diapers. With situation predicted to recover in the coming
days, the baby diapers sales will rise in the near future.
Who is winning?
Some of the key players
operating in the Baby Diaper market are Kimberly-Clark Corporation, Procter &
Gamble Company, Kao Corporation, Unicharm Corporation, Cardinal Health Inc.,
Ontex International N.V., Bambo Nature USA, PAUL HARTMANN AG, C. R. Bard, Inc.,
Aleva Naturals (D&G Laboratories Inc.), B. Braun Melsungen AG, Babyganics
(S.C. Johnson & Son Inc.), Bambino Mio Ltd., Bambo Nature USA (Abena
Group), The Honest Company Inc., Bumkins, Charlie Banana USA LLC, ConvaTec
Inc., Earth’s best (The Hain Celestial Group, Inc.), ECOABLE, Seventh
Generation, Inc., Flip Diapers (Cotton Babies, Inc.), Fujian Hengan Group Ltd.,
Fujian Yifa Healthcare Products Co., Ltd., GeffenBaby.com, GroVia, Hengan
International Group, Medline Industries Inc., Mega Soft (Fujian) Hygiene
Products Co., Ltd., and Naty AB among others.
These companies are primarily
focusing on product launches and expanding their geographic reach to gain
competitive edge. For instance:
- In May 2020, The Honest Company Inc. focuses on expanding the
brand’s internal laboratories and R&D team and opened a fulfilment center,
which would help the company to gain more control over its production and
ingredient standards, fulfil shipments faster and pivot quickly. - In 2019, The Procter and Gamble Company launched the no tape
diaper Pampers Cruisers 360 fit with a stretch waistband. The baby diaper is
designed especially for active babies, and toddlers and had dual leak-guard
barriers seal around the baby’s legs. - In 2019, Hello Bello launched a premium baby diaper specifically
designed with proprietary spherical absorbent technology that can absorb 50
times its weight in fluid.
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