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Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace
Home > Business > Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace
Global Banking and Finance Review
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The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns
London, UK: 15th June 2023 – Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand.
Azerion ANZ combines creativity and technology for brands through high-impact rich media, in-game solutions and full-funnel customised performance strategies – delivering thousands of campaigns each month.
In contrast to conventional technology used to deliver programmatic creative, SeenThis adaptive streaming solution delivers the highest quality creative possible, instantly and with less redundant data waste – streaming in bite-sized pieces only when ads are in view.
In this way, its technology improves the user experience of display formats, including static images and video. The partnership aims to drive more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns.
Elizabeth Grant, Operations and Partnerships Director at Azerion explains: “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximising revenue through effective use of media and technology. Through this partnership and SeenThis’ innovative and ground-breaking technology, we are thrilled to put sustainabbility at the forefront of digital campaigns.”
Grant added: “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering streamlined campaigns across a number of channels and formats while driving performance for a range of climate-conscious brands and agencies.”
The partnership provides an ideal solution for advertisers who prioritise environmental sustainability, said both companies.
Steve Alpe, Partnerships Director, ANZ at SeenThis said: “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these important markets. Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would reduce the energy consumption of the internet and, in turn, drive lower carbon emissions.
He added: Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user experience and performance gains – with instant load times and high quality creatives.”
Learn more about SeenThis methodology and carbon footprint measurement here.
Press contact:
Maryum Sheikh, Press Lead at The Digital Voice
press@thedigitalvoice.co.uk
About SeenThis:
Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.
About Azerion:
Azerion is a high-growth digital entertainment and media platform. We bring globally scaled audiences to advertisers in an easy and affordable way through our technology and in a safe, engaging and high quality environment, thanks to our owned and operated content with entertainment and other publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion believes in a personal and local approach and has teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
Founded in 2014, Azerion is listed as AZRN at the Euronext Amsterdam.
Digital advertising refers to marketing efforts that use the internet and electronic devices to deliver promotional messages to consumers.
Sustainability in advertising involves creating marketing campaigns that minimize environmental impact, such as reducing carbon emissions and using eco-friendly practices.
Adaptive streaming technology adjusts the quality of video content in real-time based on the user's internet speed, enhancing the viewing experience while reducing data usage.
User experience in digital marketing refers to the overall satisfaction and interaction a user has with a brand's online platforms, including websites and advertisements.
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