Finance
Italy's new car sales flat in November compared with previous year
Published by Global Banking and Finance Review
Posted on December 1, 2025
2 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on December 1, 2025
2 min readLast updated: January 20, 2026
Italy's car sales were stable in November, with Stellantis losing market share. Fiat was overtaken by Toyota, while Chinese brands saw growth.
ROME, Dec 1 (Reuters) - Sales of new cars in Italy were stable in November, with a marginal year-on-year 0.04% decline to 124,222 units, transport ministry data showed on Monday.
In the first 11 months of the year, sales were down 2.43% compared to the same period of 2024, to 1.453 million units, the ministry said.
Registrations for market leader Stellantis, whose brands include Fiat, Jeep and Peugeot, fell 4.39% in November compared to the same month last year, Reuters calculations showed.
Stellantis' share of the Italian market shrank to 23.77%, according to the same calculations, compared to 26.6% in October and 24.9% in November last year.
The figures do not include the Leapmotor Chinese joint venture, which sold 2,211 vehicles in Italy last month and held a 1.8% market share, Stellantis said in a separate statement.
Fiat, historically Italy's most popular car brand, lost its crown in November to Toyota/Lexus, capturing 8.72% of the market compared to the 9.13% of its Japanese rival.
Over the January-November period, Fiat, however, remained the biggest selling brand, with a market share of 9.47% compared to 8.21% for Toyota/Lexus.
Chinese brands continued to perform strongly, with BYD sales jumping ed 535.3% year-on-year in November and Chery's Omoda/Jaecoo up 386.5%.
(Reporting by Alvise Armellini, editing by Giulia Segreti and Keith Weir)
The automotive industry encompasses the design, development, manufacturing, marketing, and selling of motor vehicles. It includes companies that produce cars, trucks, and motorcycles, as well as parts and accessories.
Market conditions refer to the various factors that affect the supply and demand of goods and services in a market. These include economic indicators, consumer behavior, and competition.
Consumer perception is how individuals view and interpret a brand or product based on their experiences, beliefs, and attitudes. It influences purchasing decisions and brand loyalty.
Economic growth is the increase in the production of goods and services in an economy over a period of time. It is typically measured by the rise in Gross Domestic Product (GDP).
Stellantis is a multinational automotive manufacturing corporation formed from the merger of Fiat Chrysler Automobiles and the PSA Group. It encompasses various well-known car brands including Fiat, Jeep, and Peugeot.
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