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    1. Home
    2. >Business
    3. >Aston Martin cuts volume target as new sports car hits production snag
    Business

    Aston Martin Cuts Volume Target as New Sports Car Hits Production Snag

    Published by Wanda Rich

    Posted on November 1, 2023

    2 min read

    Last updated: January 31, 2026

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    The image showcases the iconic Aston Martin logo on a luxury sports car, symbolizing the brand's recent struggles with production issues for the new DB12 model, as discussed in the article.
    Aston Martin luxury sports car with logo, reflecting production challenges - Global Banking & Finance Review
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    Quick Summary

    (Reuters) -British luxury carmaker Aston Martin posted a bigger than expected quarterly loss on Wednesday and lowered its 2023 volume outlook due to production issues for its new DB12 sports car.

    Aston Martin cuts volume target as new sports car hits production snag

    (Reuters) -British luxury carmaker Aston Martin posted a bigger than expected quarterly loss on Wednesday and lowered its 2023 volume outlook due to production issues for its new DB12 sports car.

    Shares in the Gaydon-based company were down more than 7% in early trading.

    Aston Martin started delivery of its first next-generation sports car, DB12, last quarter and expects 2023 volume to be 6,700 units, down from an earlier forecast of about 7,000 units.

    Production was affected by “supplier readiness” and delays in integration of its new platform that supports the redeveloped infotainment system, it said.

    These issues are now resolved, with demand staying strong and orders well into the second quarter of next year, it added.

    “The launch of the DB12, which has seen extraordinary demand, is driving a reappraisal of Aston Martin amongst new audiences, with 55% of initial DB12 customers new to the brand,” Executive Chairman Lawrence Stroll said in a statement.

    Aston Martin retained the rest of its 2023 outlook, saying demand remained strong as it plans to bolster cash and margins by rolling out next-generation sports cars and limited editions this year and next.

    Other automakers over the last week had painted a much bleaker image, with Mercedes-Benz saying inflation and other factors had weighed on its earnings in recent months and Porsche AG warning the luxury sector was also feeling the hit of dampened consumer spending as interest rates rise.

    “Having come cap-in-hand to investors in the summer, it’s crucial that Aston Martin comes good on its plans to fire up its profit and cash flow engines,” Hargreaves analyst Sophie Lund-Yates wrote in a note.

    The London-listed company reported an adjusted operating loss of 48.4 million pounds ($58.82 million) on revenue of 362.1 million pounds in the three-month period ended Sept. 30.

    Analysts on average had expected an adjusted operating loss of 38 million pounds on net revenue of 370 million pounds.

    ($1 = 0.8229 pounds)

    (Reporting by Yadarisa Shabong in Bengaluru; Editing by Sherry Jacob-Phillips and David Evans)

    Frequently Asked Questions about Aston Martin cuts volume target as new sports car hits production snag

    1What is a quarterly loss?

    A quarterly loss occurs when a company's expenses exceed its revenues during a three-month period, indicating a negative financial performance for that quarter.

    2What is production delay?

    A production delay refers to a setback in the manufacturing process, which can be caused by various factors such as supply chain issues or technical difficulties.

    3What is adjusted operating loss?

    Adjusted operating loss is a financial metric that reflects the loss from operations after excluding certain non-recurring expenses, providing a clearer view of ongoing business performance.

    4What is demand in economics?

    Demand in economics refers to the quantity of a product or service that consumers are willing and able to purchase at various price levels during a given time period.

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