Business
AO World reviews German business amid rising costs, increased competition
Published by maria gbaf
Posted on January 27, 2022
1 min readLast updated: January 28, 2026
Global Banking & Finance Review®
Company
Published by maria gbaf
Posted on January 27, 2022
1 min readLast updated: January 28, 2026
AO World reviews its German business due to rising costs and competition, with online activity returning to pre-pandemic levels.
(Reuters) – British electricals retailer AO World said on Thursday it has launched a review of its German business due to increased competition and rising costs, while online activity returns to pre-pandemic levels.
The online retailer, which sells laptops, washing machines, mobile phones and printers, said its current trading estimates for the 12 months ending March 31 remain in line with its lowered forecast from November. (https://refini.tv/3IBnchI)
The company’s German business is being significantly impacted by a number of recent material changes to the local trading environment, AO World said, adding that competition in the online market has intensified and online penetration has returned to pre-pandemic levels.
AO World said its digital marketing costs for the country have substantially increased compared to pre-pandemic levels and supply remains constrained. The company expects these trends to continue for the foreseeable future in the German market.
The London-listed firm said the review of its German business will include a range of options, without providing additional details.
(Reporting by Chris Peters in Bengaluru; Editing by Sherry Jacob-Phillips and Shounak Dasgupta)
The main topic is AO World's review of its German business due to rising costs and increased competition.
AO World is reviewing its German business due to increased competition, rising costs, and a return to pre-pandemic online activity levels.
AO World faces challenges such as increased competition, higher digital marketing costs, and supply constraints in Germany.
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