Published by Coherent Market Insights
Posted on September 30, 2021
3 min readLast updated: February 1, 2026
Anti-counterfeit packaging prevents brand imitation, protecting consumers and companies. The market is driven by the need for product authenticity and safety.
Anti-counterfeit packaging is mainly meant to prevent brand imitation. It enables brand protection and enables customers to distinguish between original and counterfeit. Product imitations of clothing, electronics, pharmaceuticals and other consumer products are of poorer quality and do not meet stipulated safety standards. The imitations are sold in violation of law and cost the company vital revenue and affect brand image. According to the Organization for Economic Co-operation and Development (OECD), counterfeiting costs the global economy US$ 250 Bn per year. An estimated of 10% of pharmaceuticals around the world are counterfeit, according to the WHO. Counterfeiting can take place anywhere across the supply chain and is difficult to regulate.
The major drivers for market are the consequences of using counterfeit product. Ingestion of counterfeit drugs may lead to serious health issues or death. Moreover, anti-counterfeit packaging are guarantors of product quality which drives the product sales. The major challenge includes significant cost incurred in adopting security measures and lack of awareness among consumers about product authenticity.
Top Key Players in Anti-counterfeit Packaging market: SICPA, Holding, SA, Applied, DNA, Sciences, Inc., SAVI, Technology, Inc., Authentix, Inc., Avery, Dennison, Corporation, CCL, Industries, Inc., 3M, Company, E.I., du, Pont, de, Nemours, and, Company, and, Zebra, Technologies, Corporation.
Regional Analysis For Anti-counterfeit Packaging Market:
Besides segmental breakdown, the report is highly structured into region wise study. The regional analysis comprehensively done by the researchers highlights key regions and their dominating countries accounting for substantial revenue share in the Anti-counterfeit Packaging market. The study helps understanding how the market will fare in the respective region, while also mentioning the emerging regions growing with a significant CAGR. The following are the regions covered in this report.
The market is segmented into five segments, based on the type of usage feature. Track and Trace features allows determination of location of products. Overt features are visible to the naked eye and are tactile. Covert features are only visible to trained personnel using specialized tools and forensic features, and can only be observed in laboratory settings. Tamper Evidence packaging is designed to reveal any interference with product.
Pharmaceutical and Food & Beverages are the largest end user industries. With increased tampering and adulteration of food and medicines, companies have taken increased security measures. Hence, driving the anti-counterfeit packaging market.
Key Developments:
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The post Anti-counterfeit Packaging market Analysis and Forecast (2021-2027) – by Type, Application, and Region appeared first on Gatorledger.
The article focuses on the Anti-counterfeit Packaging market, its trends, and forecasts from 2021 to 2027.
High costs of security measures and lack of consumer awareness about product authenticity are major challenges.
Key players include SICPA, Applied DNA Sciences, Authentix, Avery Dennison, and 3M Company.
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